Today we’d like to introduce you to Heidi Hoffman.
Hi Heidi, please kick things off for us with an introduction to yourself and your story.
If we want to take this way back, I got my first little point and shot camera in high school. However, when I went to college, I wanted to be a writer. But after going on a backpack journalism trip to Uganda, I quickly discovered that I vastly underestimated how creative I was from a visual standpoint. Just before I graduated, I got a job working at a newspaper as a creative director and designer for three magazines they produced. One was a home and lifestyle magazine. One was a moms/parenting magazine. And one was a bridal magazine. It was through that role that I developed my design skills and my photography skills. I became obsessed with the bridal magazine and the wedding industry and was able to learn so much from the vendors and photographers I got to work with on styled shoots for the magazines. Eventually, I started second shooting and began shooting weddings as a primary photographer on the side.
After outgrowing my creative director role for the magazines, I got an ultra-corporate job as a social media manager for one of the largest companies in the U.S. I learned so much from that role but ultimately decided that it was time to prove to myself that I was worth hiring for myself and start doing weddings full time. It turns out I thrive at it. When the pandemic hit, I saw a decline in photo work but still wanted to be able to help couples who had no idea what to do about their weddings. We were in uncharted territory. Every day I would see couples posting questions in Facebook groups and decided I wanted to create a place where I could help get them the answers directly from the experts. Enter, Florida Wedding Podcast. The goal of the podcast is to be a planning resource, provide answers to common questions and unique challenges, provide alternative thoughts and solutions as well as connect couples to Florida-based vendors and get the answers/tips directly from the professionals in the state. It’s also my way to help promote local vendors and their small businesses.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It hasn’t always been a smooth road, but I take every opportunity as a way to learn and grow for the better. If there are setbacks, I see it as more of a redirection.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a photographer, videographer and podcast host. I primarily specialize in weddings and the wedding industry. I’m most proud of my ability to just roll with the punches but I think what sets me apart from others is that I approach my role in the wedding industry as educational. For most couples, it’s their first time planning a wedding and so I love educating couples on all their options, answering their questions before they even have to ask and guiding them through the planning process, which can sometimes be overwhelming and chaotic and stressful – so I like to make things really simple and easy!
Do you have any advice for those just starting out?
My advice for someone just starting out is to trust yourself, bet on yourself and understand that hearing “no” or any other form of rejection doesn’t mean you’re doing a bad job. You have to go through a lot of “no” to get to one “yes.” The more you power through (even on the hard days), the more opportunities you’ll have.
- Wedding packages start at $2100
- Podcast advertising starts at $250
- Email: heidi@floridaweddingpodcast
- Website: floridaweddingpodcast.com
- Instagram: instagram.com/floridaweddingpodcast
- Facebook: facebook.com/floridaweddingpodcast
- Twitter: twitter.com/flwedpodcast
- Youtube: https://www.youtube.com/channel/UCQoE_iIHSMlItuJcYacFqng
- Other: https://www.tiktok.com/@pineandforge?
Pine & Forge