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Check Out Matthew Krul’s Story

Today we’d like to introduce you to Matthew Krul.

Hi Matthew, please kick things off for us with an introduction to yourself and your story.
I’ve been a Disney fan my entire life. When I was growing up, my family would take an annual trip to Walt Disney World, and I was always fascinated with how Disney created such immersive environments. The more I visited the parks, the more I wanted to know how it all worked. By the time I was ten, I had started researching Disney history and even wrote a letter to Roy E. Disney (Walt’s nephew). He was kind enough to write a reply that I still have framed in my office. The more I learned, the more I wanted to know, and I ultimately decided I wanted to work for Disney someday.

In college, I got a part-time job at The Disney Store, and that role led me to the Disney College Program. After concluding my internship with Kilimanjaro Safaris at Disney’s Animal Kingdom, I ended up staying seasonal with the company until I graduated. When I went back to school for my M.B.A., I took another internship with Disney, this time on the Marketing Strategy team at Disney Vacation Club, and still, my love for the brand continued to grow. Throughout this journey, I continued to research Disney history and decided in 2017 to start a podcast on the subject. Looking to my role models at Walt Disney Imagineering for inspiration, I named the show Imagineer Podcast, paying tribute to this incredible group of designers, engineers, artists, and innovators. Although the show is not in any way affiliated with or endorsed by Disney, hosting Imagineer Podcast has given me the opportunity to meet so many inspiring creators and to share my passion for all things Disney. It’s been a remarkable journey so far, and I continue to learn something new every day.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It hasn’t always been a smooth road, but it has always been enjoyable. I think the first year was the most difficult. I had never started a podcast before, so I was really learning as I practiced. Listening back to those first episodes, I can easily sense the progress I’ve made, and it gives me hope that I’ll make even more progress in the future. Not only was it challenging to get guests that first year but it was also difficult to attract listeners. Since I was podcasting without much direct feedback, I made a few rules for myself that first year, a kind of vision and brand identity, and I realize looking back that it took that kind of commitment to earn a loyal audience. It’s a bit like growing a garden: you plant all these seeds and nurture them without really seeing much growth, and then at some point, the garden really starts to take shape.

Appreciate you sharing that. What else should we know about what you do?
I like to say I’m blessed with two careers. I earned my Master’s in Marketing, and that’s still my career by day. Outside of the day job, I have been steadily building Imagineer Podcast. It’s still very much a hobby and a work of love, and I won’t feel any less accomplished if it remains a side hustle because the work itself has been a great reward. My show is unique in that it caters to a wide range of Disney fans with a distinctly optimistic tone. I aim to educate listeners about Disney in an entertaining and positive way without talking down to those who don’t know much about Disney or talking up to those who know a lot.

If you love Disney or simply want to learn more about the magic, I want to make this show accessible to everyone, whether you’ve been visiting the parks your whole life or are about to take your first trip. I also use my Disney Cast Member experience to craft a joyful, family-friendly, professional tone of voice. I’m personally proud to have maintained a strong 5-star rating in Apple Podcasts with about 500 reviews, and beyond the content, I’m incredibly proud of the community this show has built. We spread optimism and joy using our shared love of Disney as a conduit, and we take many opportunities to support goodwill efforts along the way. In fact, I have a Patreon group that helps support the show financially, and I’ve historically donated a sizable portion of the proceeds to charitable organizations every year.

Is there anything else you’d like to share with our readers?
I’m often asked how you can become a successful creator who attracts thousands of followers. My personal recipe for success has been to not care so much about the number. I’ve seen accounts with 250,000 disengaged followers and accounts with 5,000 engaged followers. I’d personally rather be in the latter category. When you focus on the numbers, you lose track of the people behind them. Instead, I’ve focused on crafting meaningful relationships with my listeners and followers. It’s why I still personally respond to all messages and address every individual by name. If someone has messaged me before, I go back to our chat history to pick up on the conversation as if we’re old friends, and I make an effort to genuinely get to know as many people in the community as I possibly can. Walt Disney once said, “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” I firmly believe Walt was right.

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