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Check Out Sabrina Grimes’s Story

Today we’d like to introduce you to Sabrina Grimes. 

Hi Sabrina, so excited to have you with us today. What can you tell us about your story?
I love how I started The Hoppiest Shop because I definitely was not looking for this position but it sort of found me, haha! My best friend Hayley and I would travel to breweries to have fun and part of our fun was heading to the merch section in the brewery trying to search for the one cute shirt we could buy. Most of the time we would walk out empty-handed because that one cute shirt did not exist or if it did it was in a cut that is not all that flattering for everyday wear (super super tiny armholes and tiny shoulder caps, the v neck that goes on forever). Every shirt catered to what I assume breweries thought they were catering to which would be men. Every nice shirt was extremely stereotypical “masculine” designs. There is absolutely nothing wrong with the super “masculine” look but at this time in 2017, there was and still is a very diverse population entering the beer world. I started off by making cute and more stereotyped “femme” shirts and stickers mainly for myself and Hayley to wear out to breweries then I had people asking me about the shirts we were wearing and stickers I had on my water bottle. I even had one lady buy a sticker I had on me that I was about to give to Hayley lol sorry Hayley. It sort of took off and I never really looked back. I am an activist by nature and beer has been my vehicle for empowering women, LGBTQIA+, and non-white people to take up more space everywhere but specifically in beer through my artwork and messages. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Umm absolutely not haha, it has been a mess since day one A1. The worst part about suddenly finding your calling is that you rush everything. I didn’t rush rush legal stuff but defy made a couple of mistakes that I wish I could go back and change. Granted it was all my first time going into the legal side of things running a business. I fully understand that I was bound to make some mistakes, or well a lot of mistakes haha. It’s part of the journey that I love to talk about and so far, all mistakes have been fixable. Mistakes are fun to make because you get to solve problems to fix them. It can be super stressful in the beginning, trying to navigate through it but you come out so much smarter at the end of it. It makes it so worth it and it feels so good. If you can’t tell I am kinda still talking to myself when I say this because I still have to remind myself that it’s okay and mistakes are fun. If I didn’t, I would probably just cry every day haha. I think every day I make tiny, tiny mistakes. I usually feel that I am horrible at grammar and spelling on my Instagram posts so it takes me two more hours than it should to post stuff or I just don’t post at all and then I end up with about 60 drafts on my IG. My emails take me honestly even longer than my Instagram post. In the beginning, I would go months without answering or even looking at a single one of them. I could probably go back now and find emails I have still never responded to them. Money mistakes are probably the ones that I feel the most shame about. Being a woman, I always feel the need to prove myself financially and I get so defeated and worn out when I mess up with the money. Inventory is usually where I make money mistakes. Over order, underordering, and losing out on money at events are the worst. But yeah, I love talking about all the mistakes I made and the psychology of the feeling behind messing up so I could probably go on for another couple of paragraphs but I won’t lol 

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I make cute stuff for people who love beer! The Hoppiest Shop has all the cute stuff! Such as a Pink Hoppy Boob Tee, Rainbow Beer Stickers, and Support Women In Beer Glassware. I create cute illustrations and designs to make the beer world feel more well-rounded and accessible. I celebrate the diversity the industry has. The artwork I create is the vehicle I use to empower women, LGBTQIA+, and non-white people to take up more space in beer. I am very proud of my artwork because it has helped so many people feel welcomed into the beer community (or so I’ve been told)! 

Who else deserves credit in your story?
My family and friends are The Hoppiest Shop and my biggest supporters, they are constantly sharing, liking, and buying my work! They cheer me on and tell me I am an amazing creative boss who is doing amazing! “Cue in Kris Jenner meme saying you’re doing amazing sweetie”. My customers are also the sweetest, kindest souls I have ever come across on the internet! They are so patient and so happy when I come out with anything new! They send me sweet notes saying “thank you so much for all the work I am doing” or “your art has helped me feel more accepted into the beer space” or it has empowered them to continue to work in the industry! This type of support encourages me to keep going even on the super rough days! ps. if any of Ya’ll are reading, I love you <3 thank you for always supporting me 

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