Today we’d like to introduce you to Keely Werly.
Hi Keely, please kick things off for us with an introduction to yourself and your story.
My story began, like many others, during the pandemic. My background is music education, and for the past twelve years, I have been working in public education. By my tenth year, I was starting to feel extremely burnt out, and I was looking for something else to do with my life. The pandemic was the first time in a long time where I actually got to sit down and really look at what makes me happy. I started to get back into things I use to do prior to working full time. I found that I still really had a passion for creating and making things, that I still really longed to be creative in my daily life, and that I really just wanted to be my own boss and set my own schedule. I also wanted to do something that was a nod to my love of life, travel, people, and adventure.
I started to research mobile businesses, like a food truck. I was really intrigued by the idea of creating beautiful beverages and being able to move around to different locales every day. Then I stumbled upon a Piaggio Ape that was outfitted to serve Prosecco, and I was instantly in love. The next following months, I researched the business endlessly. I learned as much as I could about getting a truck, liquor laws, market saturation, and profitability. I found that it wasn’t just about serving things on tap but creating an experience for people, and that’s when I was really hooked. I love creating experiences for people. Owning Edith (The tap truck) has been a lot of work, but I have never been happier. It has a created an outlet for me to work creatively. Each time a person books with us, I am so excited to hear about their theme and vision. It has allowed me to work within my strong skill set of planning and prepping (and being kind of a boss lady) while also feeding that creative artistic side.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
It has not always been a smooth road! This business is fairly new, and information can be limited. We (my husband and I) spent a ton of time learning about the fabrication of the vehicle. We spent a lot of time researching liquor laws, only to be even more confused because we operate in a very gray area. The vehicle, Edith, is old and Japanese, so all repairs have to be done by us (and our awesome neighbor) and it’s usually from watching a Youtube tutorial! When we bought the vehicle, we were told that it was drivable, and we even took a ride in it. However, when we got it home, we found that nothing really worked. It kind of drives and the only thing inside the cab that works well is a CD player! I would say that we are still on a slightly bumpy road that occasionally is smooth in areas. We have learned so much, and we are still learning. Thank-god for the Mobile Bev community. We have met so many great people locally that have helped us out, and we are so thankful!
As you know, we’re big fans of The Traveling Tap. For our readers who might not be as familiar, what can you tell them about the brand?
The Traveling Tap is a dry bar for hire. We are a tap truck that specializes in elevating bar experiences for private parties and events, as well as creating pop-up events for local businesses and providing extra tap options for breweries/bars that may need a mobile station. Our little tap truck Edith is outfitted with four taps, and we can tap up to four different beverages. We can serve beer, wine, prosecco, sangria, and cocktails. We specifically specialize in bringing the bar to our clients and creating an experience. I would say that we are most known for our little truck and the vibe we create. We really aim to create the vision of our client. From a totally awesome 80’s party to a Monaco Grand Prix-themed backyard event to a swanky brunch wedding, we create that experience at the truck. The bar is where people congregate and socialize, and we want them to feel transformed into their own personalized bar. Kind of like “Cheers,” where everybody knows your name kind of thing but it’s specifically curated to the client and their vision, and we bring it to you.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
I am a classically trained cellist, and I have a master’s in Music Education.
- Simple Tap parties (like beer, wine, and prosecco) start at about $150 an hour
- Simple Taps and Tapped Cocktails start at $225 an hour
- Email: firstname.lastname@example.org
- Website: www.thetravelingtap.com
- Instagram: @thetravelingtapfl
- Facebook: facebook.com/thetravelingtapfl
@fearlessandbravephoto (Sheila @n.oterophotography (Nicole Otero) @b.rayphoto (Bethany Respress)