Today we’d like to introduce you to Reatha Johnson.
Hi Reatha, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I started Skillzmatic Entertainment as I saw an opportunity to be more than a musician but also to create more opportunities for myself initially and eventually do the same for others. When I first began, I only focused on DJ services but have now expanded to include Live Band, Event Lighting, and Music Production services.
As I made the transition to expand, I seeked out direction from other professionals in the event industry that coached me along the way. With their coaching, I have been able to find what my company’s niche and capitalize on it. I even shadowed many of those I admired to fully understand their methods. In taking the initiative to be open to learning from those that were where I wanted to be, I have now put my company in a position to provide opportunities for myself and staff while providing premier event services to my clients and their guests.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The road to the success I’ve seen so far has been a tough one with many challenges. Initially, it was difficult to be ok with understanding my worth and making that known as a professional female musician and business owner. This impacted my ability to receive appropriate compensation for the services I provided and be seen as a respected professional in the music and event industry.
Additionally, there was the challenge of having access to appropriate funding to properly fund my business without having to take a huge loss for the first couple of years of doing business.
We’ve been impressed with Skillzmatic Entertainment, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Skillzmatic Entertainment is a Black Owned event entertainment company in Central Florida that provides DJ, Live Band, Lighting, and Music Production services. Our motto, “We Party With You” truly means that we are the entertainment solution for events seeking an interactive, fun, and unique experience. We take pride in working with each client to make each event unique to the preferred fun atmosphere that they’ll never forget.
The main differentiator for us is that we don’t take a cookie-cutter approach to our events. We listen to our client’s needs and create our performances around their needs and specialize in adjusting to the crowd to keep the energy high during events. The piece that I am most proud of is the diversity within our team and musicality. Along with the fact that each person on staff understands the importance of being a quality entertainer. Myself and the entire team takes pride in leaving an event with our client and their guests feeling better than when they arrived at the event.
My goal is for anyone reading this article to know that Skillzmatic Entertainment is a professional, diverse, inclusive, and highly entertaining event entertainment agency that pays attention to detail and will provide premier services that you and your guests will never forget. We are based out of Central Florida but also travel to cover special events across the US and looking to expand internationally. Our team has worked with large entities, productions, and award-winning recording artists including Disney, Universal, Seaworld, House of Blues, General Electric, Janet Jackson, Prince, Jimmy Buffet, and Darren Criss to name a few. If you want to impress your guests at your upcoming event, consider our event services at Skillzmatic Entertainment!
What were you like growing up?
Growing up, I was heavily involved in sports, music, and church. I was a self-taught musician and was too shy to be the center of attention as a child. As I grew older, I was pushed to do more public speaking and take leadership roles in my scholastic and sporting activities. Eventually, those challenging moments allowed me to hone in on what I was good at. As an adult, I am now seen as the party starter and life of the party as I believe that entertainment serves a deeper purpose for us as human beings. I see entertainment as an opportunity to take someone away from their personal struggles and worries for a moment in time and allow them to just be free to enjoy life with others in a way that they may not have an opportunity to everyday.
- Email: Reatha@skillzmaticent.com
- Website: https://skillzmaticent.com/
- Instagram: https://www.instagram.com/smaticent/
- Facebook: https://www.facebook.com/skillzmaticent/
- Youtube: https://www.youtube.com/channel/UCN6y-kxccS59oOf-WukwnfA