Today we’d like to introduce you to Amber Connole.
Hi Amber, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers?
Grazin’ Through Life actually started as Grazin’ Tables and Boards in early 2019. In the beginning, I created graze boards and tables for commission but going into 2021. I stopped to focus more on content creation. The reason I decided to stop creating boards for a commission is because of a couple of different things. First, I lost my job at Universal Orlando during the pandemic, and starting a business without another job to support it financially became increasingly difficult.
Then I realized while I love making charcuterie boards, what I really enjoyed was the content creation behind that single board or item. Which is what this account is now. More of an inspirational page. A place you can rely on for food, drink and lifestyle content, but with a heavier focus on graze boards throughout and splashed of theme parks because I love them. I’m self-taught with food styling, photography and editing. Anything you see on the page is styled, shot, and edited by me. I’m hoping to increase my knowledge and skill of all these things by continuing to create content. I’m currently looking for a job and continuing to grow Grazin’ Through Life as much as I can!
We all face challenges, but looking back, would you describe it as a relatively smooth road?
It’s definitely a struggle starting a business from nothing. Your supplies, business costs like licensing fees, commercial kitchen costs, all of those things add up. Making sure you price yourself appropriately so you can still make a profit, but in reality, that profit (especially in the first couple of years) really just goes back into the business. At the end of the day, it wasn’t about money completely; it was about the fact that I realized while I LOVE creating food, I did not want to have to make 50 boards in one day to supplement what I was making before at my previous job. What I really wanted to do was create content. That became a struggle towards the end because as much as I wanted to continue making boards, that wasn’t my passion. It’s a hobby that I really enjoy.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
Part of the Cheese Community on Instagram and one of the charcuterie OGs. I share fun creations and content related to cheese and charcuterie, along with sharing my daily life in Orlando with a sprinkle of theme parks. Specializing in things related to cheese and graze boards, with different themes. I create boards to post and share, as well as produce how-to and fun videos. Known for my positive attitude in the cheese community and Mini Monday, which is something that takes place every Monday with a different theme. It was created by my friend Rachael and me. We met through Instagram and collaborated with each other to bring each Monday to life with a theme related to a holiday that month, or sometimes even a National Day. We have anywhere from 25-40 participants every Monday and recap all of them in a reels to show them off. I think what sets me apart is my willingness to learn and use that to grow. Turning things into positives and always looking at the glass half full rather than half empty.
What does success mean to you?
Happiness with a little bit of financial stability.
- Email: AmberConnole@gmail.com
- Instagram: grazinthroughlife
- Facebook: https://www.facebook.com/grazinthroughlife
Jeff Perera with Jeff’s Bagel Run for the Bagel Photo – He provided bagels but styled, shot and edited photo.