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Conversations with Denisse Rojas

Today we’d like to introduce you to Denisse Rojas.

Hi Denisse, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I went to Embry-Riddle Aeronautical University for my undergrad in Human Facts and then on to my Masters in Systems Engineer. I was convinced that I wanted to do something in the defense industry. That’s was until I sat in on a friend’s flight training. The moment we went up into the sky, I knew that’s where I belonged all along. Fast forward two years later, I currently am working in the defense industry as a systems engineer. I still feel aviation in my blood so I decided to contact a local nonprofit called fly for culture. This nonprofit helps people go on their first discovery flight. So I did my first flight and I knew what I needed to do. After Corona hit I started working from home and being in quarantine, you couldn’t go anywhere or do much. And that’s when I realized I could start a side hustle to help fund my flight. With so many ideas in my head, I decided to launch two businesses with my significant other, Michael, The Mirum Box and R&R Media Marketing. The Mirum box is a gift box company that incorporates local businesses and organic products. We offer pre-mad boxes, a menstrual cycle subscription box, and a “Mirum” box also known as a surprise box. The Mirum box is my favorite part of the company.

When a user goes on the site, they will be able to complete a survey of things they like or don’t like, if they have allergies, then insert their budget and I handle putting together a gift box for them. This is perfect for those who don’t know or maybe don’t have time to get a gift for someone or for someone that just wants to treat themselves. Currently, it is open for local delivery, but I will soon be launching the site for nationwide shopping. The Mirum box has been the most rewarding experience. I had to learn how to start a website, buying domain, product shoots, ordering items, collaborating with companies, wholesaling and even learning how to get the actual business license. I went from a full-time engineer to a two time business co-owner in a matter of months. I’ve put in a lot of long nights to try and get the official launch date of the boxes and will be launching soon! You can have a look on our Instagram page @themirumbox.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Up until this point, it’s still long nights. Being a full-time engineer and a full-time entrepreneur of two businesses is a lot of work. Having to sacrifice outings and weekends are hard sometimes. But it’s worth it in the end.

Can you tell our readers more about what you do and what you think sets you apart from others?
I create surprise gift boxes ready for any occasion. I’ve made flower bloom boxes, gift baskets and cute pre-made gift boxes already made to give to someone for any occasion. I select from either local or organic brands.

What matters most to you?
Financial freedom with my family. I want to break the bad habits of always being in some type of debt. I want financial freedom for my family and I so that we can live comfortably and do things we want to do without worrying about when our next paycheck will be.

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