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Conversations with Meredith Herman

Today we’d like to introduce you to Meredith Herman.

Hi Meredith, thanks for joining us today. We’d love for you to start by introducing yourself.
Hi, there! Thank you for having me. I’m Meredith — a modern calligrapher, designer and the owner of Tassel + Trim. Honestly, my business started almost by accident. Hand lettering has always been a passion of mine so I ended up customizing all the signs for my own wedding — and I had so much fun doing it! Soon after, friends and family started asking me to create customized decor for their own events and gifts, and before long, word of mouth began driving more and more sales. I started my official Etsy shop a little over four years ago and later began selling retail pieces at local stores like Adjectives Market and even hosting hand-lettering workshops. I make a variety of hand-lettered signs, event embellishments like place cards and drink stirrers, and even custom watercolor and line drawing artwork — small things that make an event or your home more meaningful.

All the while, I was balancing a fairly intense full-time corporate job. So, you can say I didn’t sleep a lot as Tassel + Trim grew from a side hustle into an every-spare-moment hustle. It felt like I was working two full-time jobs! But it was clear where my passion was — delighting people with meaningful designs. I realized that if I was serious about growing Tassel + Trim to its full potential, it needed my full attention. The idea of leaving my career to “do art” was scary. I’d always grown up believing art was only a hobby. But after making a very detailed action plan (I’m a Virgo, I love lists), I finally left my corporate job last year and am all in doing what I love. I’m very excited about what’s ahead for Tassel + Trim.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Has it been a smooth road? Not at all! Early on I struggled a lot with balance. There were days I’d work 12+ hours at my corporate job and then the minute I got home, I’d dive into a late night of fulfilling orders and managing my own business. I also struggled with a lot of doubt and insecurity — was this the right path? Was I a good enough artist to charge what I wanted to? The sorts of questions that in hindsight, are a waste of time but eat up a lot of energy at the moment. But the biggest challenge so far has been the stuff out of my control — I had just had my first baby and quit my job to do Tassel + Trim full time when the pandemic hit.

Being a first-time mom during a pandemic is hard enough — and then you throw in running your own business and it’s next level! It’s definitely required a lot more flexibility, grace, and intentional scheduling than I’d ever thought possible. At first, I was very nervous about what the pandemic would do to my business — after all, a lot of my business is for weddings, corporate events, and other large gatherings. However, it’s been surprisingly good! I think as people spend more time at home and with their families, they’re looking for ways to make their homes and everyday occasions a little more special — and I’m glad Tassel + Trim can be that for them.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Tassel + Trim specializes in modern calligraphy and event embellishments. But really, it’s about celebrating moments that make life so special! I think the thing that sets Tassel + Trim apart is that as an artist, I strive to not just make a product but make a memory for each customer. I put intention into everything I make — from concept to delivery. Whether I’m designing a simple set of drink stirrers or a customized suite of signs for a large wedding — I really think first about what that moment will feel like for my customer. Little hands photographed smashing the cake next to my first birthday topper or a pair of newlyweds waking up each morning to see the wedding venue watercolor I drew hanging by their bed. These are the moments that I design for. It’s also why I put so much care into the packaging and customer service part of Tassel + Trim — I know the memories are intertwined with those just as much as the product itself! I’m a firm believer that life’s joys are in the simple details (2020 really reaffirmed that idea), so I try my best to capture that in my hand-lettering and illustrations.

What was your favorite childhood memory?
Oh gosh, there are too many! But the one that comes to mind is the first day I learned cursive writing in school. I thought it was so fancy! I remember running home and finding my markers and spending what felt like the entire afternoon writing my name over and over again and being so proud of myself. I wish I still had that piece of paper! I didn’t know it then, but it really was the start of believing in myself.

Contact Info:

Image Credits
Lacey Irving Photography (only for some photos)

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