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Conversations with Ashley Caira

Today we’d like to introduce you to Ashley Caira. 

Ashley, we appreciate you taking the time to share your story with us today. Where does your story begin?
I have always loved Orlando and even lived here briefly years ago. It was September in my hometown, in Massachusetts when I decided it was time for a change and I wanted to try living in Orlando again. So, October 2017 I packed my bags and moved back. 

A friend of mine got me a job with her which I loved but truthfully, I just couldn’t maintain a healthy lifestyle with the pay. I then switched to a title company where I loved the people, made decent money but my heart just was not in it. 

It was then that my boyfriend, Erik, and his cousin (a close friend of mine) encouraged me to become an entrepreneur. I have always loved social media. I love connecting with people, creating content, and seeing different businesses/life experiences from all over. That is where Neat and Company started! I have fallen in love with running my own social media management business, talking with clients from California to Finland, and even better, accomplishing this in my Orlando apartment with an incredible support system behind me. It has not always been easy, but I am two years into the business and I couldn’t see it any other way! 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Oof. I would be lying if I said it was smooth. There has certainly been tricky times, and honestly some tears as well. As Neat and Company has grown, I have myself as well. I have found a voice within myself I didn’t know existed and confidence that I wish I had years ago. 

I have had to learn to stand up for myself and my worth, lift myself up after losing large clients during Covid, and even considered shutting down at one point. My boyfriend is my rock with it all. He is the one during these tough times that wipes my tears and reminds me why I am an entrepreneur and my worth. My friends and family are amazing as well. There have been plenty of times where they have listened, brainstormed, or even checked my work when I doubt myself. 

It has been a learning experience the last couple of years that I wouldn’t change for anything. I have found not only something that I love but also have learned to love and trust myself more in the process as well. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I get asked a lot what it means to be a social media manager and what exactly do I do. I am multiple hats for my clients! I am their soundboard for ideas, I am a content creator, caption writer and even sometimes I am them. 

I offer different packages for my clients! I believe in working with people I really connect with so I offer a customizable package depending on needs and budget. I am a people person, and that is something that sets me apart from others. You are not just a number to me. You are a friend, a client, and someone I want to see succeed. 

I am most proud of maintaining the clients that I have. Most have been with me from the start, and it means the world to me. I have seen some of them start from two posts or even no Instagram account at all, and seeing their accounts flourish is the best. 

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
I love getting emails from people! Seeing a new email come across my page puts a smile on my face. If anyone ever wants to reach out for help, collabs, or anything they can send me an email at 

Contact Info:

Image Credits
Courtney Phelps
Neat and Company

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1 Comment

  1. Patsy Scrooc

    July 27, 2022 at 4:23 pm

    Terrific, I love it!!! The best to you Ashley and your career!!

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