Today we’d like to introduce you to Alexis Pernal.
Hi Alexis, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My love of weddings was spurred by a love of live events throughout college. I went to the Rosen School of Hospitality Management at UCF, majoring in event management; I knew I wanted to be in the events world. I was traveling and attending musical festivals, thinking I’d be in the entertainment industry until I fell into a wedding planning assistant position + fell in love. I’m such a sap – I cry over commercials if they’re sweet enough – so to be able to be part of someone’s wedding day while still working in an industry I fell in love with, it seemed like the perfect fit.
Out of college, I took a job at a museum that hosted private events, mainly weddings, which pretty much confirmed that I felt wedding planning + design is where my heart is. While that job allowed me to grow and learn it also introduced me to so many small business owners who were chasing their dreams and making a living. Like hundreds of other people, the pandemic slowed things down and allowed me time to think about whether or not I really wanted to go off on my own. I figured it was now or never, so in March of 2021, I left my full-time job to pursue my own business – Alexis Jean Events.
While I won’t say, I have it all figured out yet, opening my own business has been one of the most rewarding things I’ve done so far in my life.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
I wouldn’t say the road has been super smooth or bumpy either way. I knew opening my own business would be super challenging and most of those challenges end up showing me a way to improve myself as a business owner and wedding planner. I embrace the challenges because without those, I wouldn’t be growing.
The hardest thing that I’ve struggled with personally has been imposter syndrome. It’s been interesting to learn how to deal with fighting your own inner monologue at times. I’m coming to the point where I’m starting to see more growth, and with that, the imposter syndrome has brought up lots of self-doubt. I’m naturally not the type to brag too hard or be super confident, so, learning how to be proud and really let myself feel deserving of this phase has been hard.
My dad also died this year; it was unexpected and very sudden. I know that isn’t business specific, but it definitely was something I had to learn to deal with. It was a lesson in professionalism for sure, having to learn how to still show up to weddings and be normal while dealing with one of the hardest things of my life.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I own Alexis Jean Events – it’s a wedding planning firm. I specialize in bespoke and unique weddings – I am not the typical cookie-cutter wedding planner. I pride myself on my ability to be flexible with each client. I encourage clients to plan their dream wedding, no matter what that dream may look like. While of course I do weddings that have all the usual formalities and follow the traditional wedding blueprint, but most of my weddings do not follow any blueprint.
Whether it’s a literal donkey to serve beer during cocktails, or an Airbnb celebration in place of a formal wedding, or multiple action stations + lots of passed apps in lieu of buffet dinner; I’ve been there to help clients put together their dream weddings, and being able to see that dream come to reality is such a rewarding feeling.
I’m most proud of my ability to put my clients first, no matter what. A lot of wedding planning is handling family conflicts, and I’m proud that I’ve reached a phase in my planning career that I feel comfortable enough to stand up for my clients, even to the terrifyingly demanding mother-in-law. While I always want the couple’s loved ones to feel heard and included in the wedding, and it’s true most of their loved ones have good intentions when they overstep, I’m so proud that I’m able to stand up for my clients when they aren’t there. I feel that also sets me apart; lots of planners make sacrifices to keep the peace, and I am not willing to make sacrifices for my couples. Usually, it all goes smoothly, and once the family member realizes that I have the couple’s best interests at heart, they trust me and relax a bit. But I am willing to fight for my couples and to make sure that my couples feel heard throughout the entire planning process.
Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Personally, I feel the biggest risk I’ve taken so far with my business was leaving my full-time events job to open the business. I feel that risks are part of life; you’ll never grow or expand if you aren’t taking chances and challenging yourself. While some people may argue that some risks aren’t worth the reward – I think of it more big picture. This one risk isn’t just about any one reward – it’s all connected.
I truly believe in trusting in the universe and manifestation – so the risks, in my opinion, are a necessary part of any journey.
- Website: alexisjeanevents.com
- Instagram: https://www.instagram.com/alexisjeanevents/
- Facebook: https://www.facebook.com/alexisjeanevents
- Other: https://www.tiktok.com/@alexisjeanevents
Kindle and Grain