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Daily Inspiration: Meet Alice Fischer

Today we’d like to introduce you to Alice Fischer.

Hi Alice, we’d love for you to start by introducing yourself.
My story wasn’t first with photography, however taking photos was always something on the back burner for me. In early 2013, I began working at Starbucks. I had just gotten out of a very demanding management position and was working on wrapping up my degree at Seminole State College. I focused on business, but my electives I was starting out fresh and was considering opening up my own coffee shop/venue/art gallery, but after being a barista for almost a decade, I found that I was a “burnt bean” as they say in the biz haha. I loved it, truly, but I wanted more – creatively speaking. Well, as it turns out, my new path was just around the corner.

I met two individuals while working at Starbucks who in theory, changed my entire life. First was my fiancé. He pushed to get me hired, and because he did, I believe it creating a “butterfly effect,” so to speak, for what was to come. The second was an individual who was a customer at Starbucks. We connected on our love for photography. I had shared with him that I took black and white photography classes (film) before and that I had just gotten my first DSLR camera and I had no idea how to really work it. I think since he saw my interest and somewhat previous knowledge photography, he took an interest in mentoring me. I soaked in everything I could to delve in to this new craft/medium. We our styles have grown in different directions we still work together from time to time and share what we’ve learned from our businesses.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Goodness, was it a windy and curvy road. It’s a lot about trial and error. I was such an introvert. In the beginning, I was so fearful of being an outgoing, “call-the-shots,” demanding person, if you will. However, as I was getting into photography professionally, particularly wedding photography, meant that you had to make decisions and quickly at that. Directing people where to stand, politely asking clients if I could fix their hair, clothing, etc. it was so much more personal and in your face than I was used to. But it was those confidently directed and personal moments that really made a difference. Not only in my art, but my client’s overall experience, and my personal well-being outside of “work” too. Doing photography has pushed me out of my shell and comfort zone, and now that it’s been nearly eight years of owning my business, it’s become second nature to me. I’ve changed so much. I think the current (and forever) challenge of owning your own creative business is keeping it sustainable while keeping it a model and creative outlet. Growing with new and ever-changing equipment upgrades, techniques, and styles while keeping my creative mind flowing and happy is something that consistently needs care and attention.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in wedding and portrait photography. However, as an artist, I hate limiting my work or putting it “in a box,” so to speak. I am always seeking to test my limits and my capabilities either in the pre-planning stage of a shoot, in-camera onsite, or in my office when the images go to post-production. Growing and adapting to the session at hand, I believe, is what sets me apart from others. I really trying to make each session a personal experience that is specifically tailored to the couple or individual. I can proudly say that I have been published in The Costco Connection, People Magazine, Florida Bride Magazine, Contemporary Weddings Magazine, Southern Celebrations Magazine, Borrowed and Blue, and Dancing with Her. I’ve curated and executed stylized photoshoots with multiple vendors and models. I’ve worked with non-profit organizations such as “Find your Fabulosity,” which helps women find confidence again after having been victims of domestic violence. I am also published (monthly) in a community-based magazine called “Neighbors of South DeLand and Victoria Hills.” I get to meet amazing people who all have their own fascinating and very personal story. I love getting to know the people in my community. Being able to connect with them and help tell their story with my imagery really gives me the feel goods, lol.

What are your plans for the future?
Actually, YES! lol. How did you know? I am working on a total rebrand. I just feel like it’s been time. While my core values have stayed the same, my logo and style has adapted into something different. I can’t say much at this time, but it is in the works, and you can expect a new website, a new logo, and brand new material from my business this year!


  • Portrait Sessions starting at $325
  • Weddings starting at $2,500
  • Elopements starting at $595

Contact Info:

Image Credits:
Photo of me with the white sunglasses was taken by John Collins.
Photo of me taking a photo (from behind) was taken by Alyssa Morley.

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