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Exploring Life & Business with Alexa Owens of Beauty & the Brow

Hi Alexa, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
After graduating from Florida State University and beginning my Master’s program at UCF for Speech Pathology, I made the very difficult decision to leave the path that I was on and take a risk to pursue my passion for makeup artistry. I can still remember calling my mom in the parking lot of Walmart after having a realization that this program I was currently in was no longer what I wanted to do–as I was freaking out at the thought of throwing away years of work to completely switch gears she asked me “if you could do ANYTHING, what would it be?” Without hesitation I answered “I would do makeup.” With that answer, my mom encouraged me to take the night and figure out how to make that dream a reality. I have always been so thankful that my family has supported me no matter what, I couldn’t do it without them! I was able to find a school that taught makeup classes in Orlando and scheduled a tour for the next day. As the tour ended, my husband immediately asked them how I could enroll–he said I looked so excited the entire time and he knew this was the right choice for me! Soon after my classes, I really started focusing on getting makeup work in the film industry. I took any job I could in order to build my portfolio, often working a minimum of 12-hour days, nights, and usually for free. Along the way I have been able to meet and do makeup for Emmy nominees, Netflix Stars, and so many incredibly talented actors and actresses and I was able to learn so much and really hone my work. I received the opportunity to work as a makeup artist on the set of NCIS New Orleans, and I will never forget showing up for that first day–it was truly one of the most nerve wracking and exciting days I have ever had, it was such a dream come true! After living in New Orleans and working on projects such as Claws, Tall Girl, and The Hunt, my husband and I made the decision to move back home so that I could pursue my next dream of having my own business. I loved doing makeup, but I love family life too! After a few years of crazy work schedules and hours, I was ready to build something of my own. I went to school and became a licensed esthetician and earned 12 other industry certifications along the way. Now I am the proud owner of Beauty & the Brow in Lake Nona where I specialize in medi-facials, microblading, lashes, makeup, and teeth whitening. It has been a journey to get here, but I can say without a doubt that I LOVE what I do and I am so lucky to be where I am.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Not always! Taking the initial leap to leave a great job in the healthcare field was a scary one, and I wasn’t sure if I was making the right choice. Once I realized that makeup was what I was meant to do, I still encountered challenges along the way. One of the hardest things I did was actually move to New Orleans when I landed my dream job. I received the call to come have a “tryout” so my husband and I drove down so that I could work just that one day. We then drove the 9.5 hours home and I anxiously waited. When I got the call to officially come down for more work it was a Friday, and I started on Monday. We hadn’t packed our apartment, secured a place to stay, or literally had anything ready at all! So, we drove down together, got a dog friendly hotel, and searched for apartments. I started working and my husband had to drive back to Orlando to pack the entire apartment with my parents (thank goodness) and bring it all back to New Orleans! Also keep in mind that this was only our second time ever being in this city where we knew no one–the first being my tryout day. Being that far away from family for the first time in my life was the most difficult thing I have ever done. Fast forward to starting my own business, and that has certainly come with its own set of challenges! Everything about starting something on your own is hard, you have to make so many mistakes and learn from each one of them. There is no “right” answer, and you spend a lot of time stressing over making sure every little detail is perfect! Luckily, I have always had an incredible support system, but there have definitely been days where I had no idea how it was going to work! But nothing worth it is ever easy, right? Everything that has happened has gotten me to this point, and I wouldn’t change it for anything!

Alright, so let’s switch gears a bit and talk business. What should we know?
Our mission at Beauty & the Brow is to bring beauty to the whole community. From the products we use during services to our Donations for Discounts program, we strive to make a positive impact on our clients and community all through our passion for beauty. With Donations for Discounts, we encourage clients to bring in an item for the charitable organization of the month in order to receive a discount on their service. Our goal is for you to leave not only feeling beautiful on the outside, but on the inside as well! We are also proud partners with FarmHouse Fresh—a skincare line that uses certified organic or up to 100% naturally derived ingredients in all of their products. Not only does this US based brand aim for zero waste in the growing and harvesting of the ingredients for their products, they also use a portion of their profits from all purchases to fund, rescue, and rehabilitate abused animals. Through our mission, we hope that you can relax and enjoy your service even more knowing that while you are doing something good for yourself, you are also doing something good for your community!

Do you have any advice for those just starting out?
My best advice would be to truly follow your passion. You will always wonder “what if” and life is way too short to not do what you love!

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