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Hidden Gems: Meet Brandon Holmes of LivesOverMoney

Today we’d like to introduce you to Brandon Holmes. 

Hi Brandon, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
As a Selma, Alabama native, I always felt motivated to have a positive impact on my community. Growing up, I stayed on a dirt road where everybody was related. This was the biggest blessing in disguise. We could always count on each other to be there for one another. There was never a time anyone was lacking, and it wasn’t because we were the wealthiest. It was because we helped each other out as a family. I spent a lot of my time around my three uncles, four aunts, grandmother, and ten cousins. Even though we stayed in different houses, we still worked together to make sure every need was met. 

At an early age, my grandmother instilled in me a lot of great characteristics that money couldn’t buy, such as honor, integrity, family, and most importantly, love. However, I became heavily fascinated with material things over the years. While playing basketball throughout high school, my grandmother would reward me with money or the latest shoes after a good game. My senior year, right before senior night, we played against another team from the same city. My team won and had one of the best games of my career. The next day, when the newspaper was published, my grandmother was able to view it and read the highlights. 

That same day, Sunday, she became ill. Before leaving the nursing home, she was able to leave money behind for me to purchase a new cell phone in celebration of my big win. After getting out of church, my family and I learned that she was rushed to the hospital. At the hospital, I was informed that she was fine. The doctors were going to run some tests and send her back to the nursing home that evening. Even in the midst of this, she was able to send a message to my uncle that she left the money for me in her bible. Instead of going to see her while she was in a room at the hospital, I rushed out to go get the money and catch the cell phone store before they closed. I arrived right on time and was able to get the cell phone before they closed. I had no idea how pushed for time I really was that day. My grandma was able to make it out of the hospital and return back to the nursing home that Sunday evening. I remember getting out of practice the next day and calling my mom, but she didn’t answer. I didn’t think much of it because I would always ride with my teammate after practice. Instead of going the usual route, we took a different one. We pulled up at the hospital, where I still thought everything was fine. Shortly after pulling up, I noticed my cousins in tears. Something was wrong. I learned that my grandmother had passed away. This by far, was the most devastating thing I had to experience. I realized that I temporarily valued a cell phone more than I did seeing my grandmother. While I was pushing for time to get to the cell phone store, my grandmother was pushing for time as well. 

We all face challenges, but looking back, would you describe it as a relatively smooth road?
The road hasn’t been smooth thus far. The hardest challenge is trusting your process when things take a left turn. Being consistent even on the slowest days, has been then biggest challenge for my business. 

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
LivesOverMoney is an influential brand and clothing line. Lives Over Money is for the people. Those who understand the history of the marginalized, the work that is still required to progress, and allies of unity and change. People who believe leaving the world better than we found it is not optional. We are not disposable commodities. Our lives are priceless. 

Be present, Be purposeful, Be mindful that it’s always Lives Over Money. 

Before we go, is there anything else you can share with us?
Every human will leave a legacy. I want my service to the community to help our people realize our lives exceed any monetary value, “Lives Over Money.” My greatest desire is to be known for leaving my community better than I found it. Our story needs upgrading, ” Upgrade History/Herstory.” I’m from Selma, Alabama the “City Of Dreams” and this is my dream. -B.Holmes 

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