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Hidden Gems: Meet Jai Yoko

Today we’d like to introduce you to Jai Yoko.

Hi Jai, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve been studying, learning, and experiencing the music industry firsthand since 2011. I started working with Theo Brown and D Up Entertainment as an event booker. I was responsible for booking college/homecoming events, creating weekly press releases, and distributing weekly priority records to affiliated labels. I also assisted in various radio runs, promotional tours, and booking for major concerts. The numerous responsibilities of that first opportunity led me to become a freelance club promotor in Jacksonville, Tampa, and Orlando. At the same time, I was also interning with DJ Dr. Doom for 93.3 The Beat in Jacksonville. I then transitioned to running FLA Market Tours with Joanna Applegate where we introduced new artists to the Florida market. Those experiences made me aware of just how many artists didn’t understand the BUSINESS of the music industry…and that was the seed that started Jai Yoko Entertainment.
I began to advocate for creatives by teaching them to learn the business for themselves as opposed to being sheep in an industry full of wolves. As a DMV native, I’m self-educated and taught myself everything I know about the music industry. Although I took the harder route compared to attending a traditional four-year college, I learned everything I knew firsthand, either by studying extensively or by my own experience.

Although I have a pretty extensive knowledge of the music industry, I strive to learn more every day, as is evidenced by the mentors I was blessed to study under. Industry veterans such as – Theo Brown, DJ Dr. Doom, Stephanie Davis, Wendy Day, Tony Guidry, Joanna Applegate, and 250 Plus just to name a few. I’ve worked diligently over the years to continue to elevate to the top of the music industry. Now I actually work alongside the same industry veterans that I interned for – creating a powerful tribe and network that has been cultivated over several years.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Nothing good in life comes easy. The biggest struggle is honestly having to constantly adapt and pivot. This industry evolves and elevates by the minute so it’s imperative to stay on your toes and learn what’s coming next. Another struggle is of course being an African American LGBTQ+ woman in a male-dominated industry. Nevertheless–nothing can stop what God has planned.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I noticed two large gaps in the industry, the first one being artist development. Artists, if they so choose, should be able to navigate the industry independently. It’s typical for an artist to be encouraged to focus on their art and not the business. I have also encountered so many artists who lack a proper foundation, so at Jai Yoko Entertainment we focus on artist development while also educating them on the music business. At JYE, we advocate for the necessity of having both talent and music business knowledge.

The second gap I noticed was between the minority music creators and the lack of minority ownership in the music industry. I equated it to a lack of knowledge of the business and knew I had to do something about it. From there, I became engulfed in learning how the industry worked firsthand with the hopes of teaching my findings to others. I currently assist artists with:

— Consulting/Coaching
— Booking/contracts with artist/venues
— Social media management
— Branding/Marketing/ Roll Out Plans
— Market tours
— Event promo/management
— Admin paperwork for artists (copyrights, PROs, artist contracts, publishing)
— Webinars/Workshops/writer camps
— Graphic Design/Videography

Is there anything else you’d like to share with our readers?
Jai Yoko Ent offers a plethora of turn-key style services for all your creatives needs; meaning not only can we teach the artist HOW to properly register the art, but if necessary we can execute the services on the artist behalf. To all my artist out there:

— If you’re a creator yearning to learn the ins and outs of how the music industry works for YOURSELF—we’re here ready to let you pick OUR BRAIN! Our various consultation services are PERFECT for you!

— Although learning it for yourself sound GREAT—you may not have the time nor be in the right creative space to want to learn this arduous industry, and instead need a trusted ally who you can rely on to property register your music for monetization. We want to be that ally. Let us ensure you’ll be collecting ALL the royalties you’re entitled to—Your art, YOUR MONEY!

— And for those that have no IDEA what services they need–they just KNOW they need ASSISTANCE, submit an inquiry and we will personally recommend what services may be best for your career path! https://forms.gle/vrW1bFvXpLxEAdTx8

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