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Hidden Gems: Meet Michael Della Pia of The Nutty Peanut

Today we’d like to introduce you to Michael Della Pia.

Hi Michael, please kick things off for us with an introduction to yourself and your story.
Since I was a kid, I have loved peanut butter WAY more than the average person. There was always something comforting about biting into a good PB&J, didn’t matter how good or bad the day was. As I got older, I started to pay a lot more attention to my diet\health at which point I realized that there was a lot of “garbage” out there in the nut butter space with very few options for someone with my lifestyle. I figured it was time someone did something about that so I started my company, The Nutty Peanut. At The Nutty Peanut we make super healthy nut butters in fun flavor combinations that you typically only see loaded with junk. They add sugar where we use monk fruit to sweeten. They use artificial flavoring where use the ACTUAL fruit or an organic vegan natural flavoring. They use peanut loaded with pesticides where we use only NON GMO pesticide-free peanuts. They use palm oil which is terrible for the environment where we use MCT Oil from coconuts. The differences are obvious.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I’d love to say yes but we’re no stranger to challenges. We worked really hard and built a great relationship with Lucky’s Market, getting our product in over 27 stores. Then Lucky’s went out of business which really hurt our sales. After that, we relied on farmer’s markets (where we do our best) and then we got hit with Covid which shut down all of our markets. The markets are back up but the attendance is about half of what it used to be.

Appreciate you sharing that. What should we know about The Nutty Peanut?
We’re really just a couple of guys that love peanut butter. We take great pride in the ingredients we use and make everything is super small batches. Yes, we’re priced higher than the big guys but once you dig into one of our “butters” you’ll understand the difference which will justify the price.

What matters most to you? Why?
You should care about what you put in your body but at the same time not sacrifice the fun. I really just want to show the world you can have healthy and fun…. and have it taste amazing!

Pricing:

  • Classic Natural Peanut Butter 11oz $10.00
  • Chocolate Banana Peanut Butter 11oz $11.00
  • Crunchy Caramel Apple Peanut Butter 11oz $11.00
  • Espresso Peanut Butter 11oz $11.00
  • Spicy White Chocolate Peanut Butter 11oz $11.00

Contact Info:

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