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Inspiring Conversations with Christia Lumpkin of Get Up And Go Kayaking

Today we’d like to introduce you to Christia Lumpkin.

Hi Christia, we’d love for you to start by introducing yourself.
Get Up And Go Kayaking started as a small idea in the summer of 2016 while sitting in our car pulled off on the side of the road because a spring reached its capacity. With so many people looking to enjoy a day in the natural springs we have here in Central Florida, it was no doubt that guests would love experiencing them in a completely clear kayak. We set out to be the first clear kayak tour company in all of Florida (which actually ended up being all of the USA)! We launched the company at the end of Summer 2016 with three primary locations: Winter Park, Rock Springs, and Bioluminescence in Titusville. At the time, Justin was still working a full-time corporate job at GolfNow (as a pricing analyst), and I was a full-time student at UCF.

The first year was full of learning opportunities (aka a few failures) and building a following. Justin also designed the entire website, which turned out to be quite the task. During our first bioluminescent season, Justin would often work until 3-4 am and then be up the next morning for his corporate job at 8 am and then repeat for about 3-4 months. As you can imagine, this began to get a little tiring. I was so deeply invested in the company from the beginning, but as a full-time college student wasn’t able to take the leap financially when it Get Up And Go Kayaking just an idea! After Justin ordered some kayaks and started the brand, I spent hours and hours sending content to viral media sites, influencers, and news outlets.

Growing our social media channels was something I was super focused on too. Rock Springs was the location Justin was spending the most time at, and as demand grew at the Winter Park location, we didn’t have someone dedicated to growing that location’s business, marketing, or opening up more and more availability for guests to book. I remember us grabbing sushi one day, and I asked if I could be the franchisee of Winter Park and own that location. Being a part of the vision and beginning stages of the company, this was in a way giving me ownership in what I was so invested in and believed in. He was so excited for this to happen and asked me to make a business plan before getting a loan just to make sure it all made sense. I needed kayaks, a trailer, storage, employees, permitting. I took the risk, took out a loan, and was able to pay it back in just a few short months. It’s been two years since I took ownership of our Winter Park location and I couldn’t be more proud of where it’s at. Now approaching over 125,000,000 views on Facebook and social media, the company has surpassed expectations and continues to expand.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
For the most part, owning my business has been a smooth road, but the few bumps along the road, I would say, are hiring and trusting new hires to help operate and take care of the equipment as if it were their own! The guides we have are amazing, but I think it’s always a little scary to pass along that responsibility when it’s your business and pretty much your baby, haha!

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
With our completely clear kayaks, you are sure to enjoy a one-of-a-kind experience with our top-notch guides + team. We take you where there is a world of wonder around you, but also, under you! We are the World’s best-reviewed and original clear kayak tour company! We take great pride in all of our amazing clear kayak adventures, and we aim to give our guests the best, memorable experience possible!

REVIEWS: We have over 2,000 five-star reviews raving about each of our locations.
GIVING BACK: We believe in giving back a portion of our bookings to Florida Land + Springs conservation.
SMALL GROUPS: Our max group size is ten paddlers, the perfect size to hear our guides + enjoy conversations along with the paddle. (Larger private parties may be available upon request). *Group size may vary slightly with location* CLEAR KAYAKS: Don’t let a normal kayak hinder your view! Our 100% clear kayaks are the absolute best way to view the surroundings and take a pretty sweet Instagram picture.
INFORMATIVE: Learn unique facts along with the paddle about the local waterways, wildlife, and more with our awesome tour guides.
RESERVATIONS REQUIRED: This guarantees your spot on our tour.
TOP-RATED: We are ranked top 3 kayaking tours in the US by USA TODAY!

Is there something surprising that you feel even people who know you might not know about?
I think people are most surprised at how hands-on I am with my company! Marketing, phone calls, review responses, guest communications, influencer outreach. I do it all along the way. I love to be hands-on and connect with my guests who are booking my experience!

Pricing:

  • Day & Sunset Tours $55 per guest
  • Glow in the dark tours $60 per guest

Contact Info:

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