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Life & Work with Lynette Maldonado

Today we’d like to introduce you to Lynette Maldonado.

Lynette, we appreciate you taking the time to share your story with us today. Where does your story begin?
I have always enjoyed baking for my family since my teenage years, though I had never attempted to decorate any of my baked desserts. I came across cookie decorating purely by accident. My goddaughter’s second birthday was coming up and my sister-in-law showed me a Pinterest picture of some decorated cookies to match her theme and asked if I would give it a go!

I said yes and began to practice right away. I made the same cookie design over and over and over for a month. When the birthday party finally came around, the cookies turned out quite nice! After that, word just began to spread and before I knew it, I had a home bakery in my hands and started taking orders. Now, although the idea of selling cookies came up by surprise, creating a business is a completely different story. Finding your niche, learning to market yourself and knowing every detail about your industry is very challenging and time-consuming. I have had the pleasure of serving Central Florida for the past five years and there is still something new to learn or adjust or implement from time to time. It is a very exciting and fulfilling adventure.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The biggest obstacle I have had to overcome is learning to balance managing a growing business with a growing family. My husband and I have three sweet boys and they keep us very busy! I have slowly grown to learn to manage both family and work, but it takes a conscious effort every single day. When you work for an employer, you have a beginning and end to your workday. When you work for yourself, everything melts together. Creating those boundaries so that your business can be successful but your family is also receiving the attention it deserves is my biggest challenge. I call it a “dance”, sometimes you sway one way, but in order to keep moving, you have to swing back around!

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My job is to make custom desserts to match a celebration or theme. I love having the ability to take a few meaningful details and transform them into edible works of art. I make decorated sugar cookies, cakes and macarons, but it’s safe to say that decorated cookies are my passion. Custom decorated royal icing cookies are what got me started in the baking world and where I feel I can let my creativity take over to create something out of simple ingredients. I love the versatility they offer as they can be tailored to virtually any type of celebration. I pride myself in offering baked items that not only taste delicious they also add a special and unique touch to compliment an event.

How do you think about luck?
Luck is a very interesting concept. I believe we all have some luck that plays a role in our lives. However, I believe success and growth are only achieved with great effort and discipline. I was lucky to come across decorating desserts when I did. I never would have imagined I would make a career out of that first batch of cookies I decorated almost six years ago. I have been extremely lucky to have the amazing support from my family as I grow my business, as well as my clients whom have walked along with me and continue to cheer me on! But all of that would have fallen flat without the necessary ambition and drive to succeed. Sometimes luck is a window of opportunity, what you do with it and how you shape it is up to you!

Contact Info:

Image Credits
The picture showing the letterboard cookie with writing “Rylie, four ever the apple of our eye.” Photography by Shadell Clark.

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