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Meet Danielle Hinderer

Today we’d like to introduce you to Danielle Hinderer.

Danielle, we appreciate you taking the time to share your story with us today. Where does your story begin?
I was fortunate enough to always have art in my life. My mom was super crafty and my dad was talented not only in fine arts but also in the digital realm. Between them both, I was able to experiment and do all kinds of arts in crafts, which I not only loved but flourished in. He was also wise and got both my brother and I behind a computer as early as possible because he knew that would be the future.

I later went to school and obtain two degrees in Graphic Design and Art, while my brother is pursuing cybersecurity. So you could say my dad was right. However, no one expected me to sorta walk away from all my knowledge and my established career as a graphic designer to pursue my daydream of working full time as a jewelry designer. Jewelry was a fun hobby I was learning but really really loved. Being completely self-taught, I was never truly satisfied with the level I was making at, I wanted to level up, something impressive. That’s when I discovered and obsessed over a new way of creating called electroforming. The process of creating jewelry and art by growing copper onto all sorts of items through alchemy. I was still working a full time job in graphic design, so it was still just a hobby that I daydreamed about being a full time gig. However, I was getting pretty good at it, and my level of craftsmanship and designs bloomed!

With a tremendous amount of support from my family and friends I launched Pandski Labs. Which was only meant to be a side hustle, if you will, an escape from the daily grind. I got into a local store, into markets, and online. It was awesome! But as life likes to do, I was given a hard decision about my job position which was either keep climbing up the corporate ladder or jump off a ledge into the unknown… I jumped! Pandski Labs has now been running strong for three years! What was once a hobby is now my main source of income which is exciting and terrifying haha I continue to learn and level up my skill, but its exhilarating being at a market and hearing people say “Wow that’s so cool, so you use science to make jewelry?” or how much they love my designs. I work more than any full time job I’ve had, but it’s for me, and my own business, which makes all the literal blood, sweat, and tears worth it.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I feel like it’s a constant struggle haha but that’s also because I’m learning as I go. I never truly ran a business before and I went to school for art, so the backend of this is more than difficult for me. However, with each fail is a lesson and each day I get wiser. Work life balance can also become easily out of whack, making extremely stressful periods in time (like the holidays eep!). But I always have one thing I can rely on, and it’s my overwhelming support system. They help me in so many ways that I think I would be truly lost with out it. It helps the struggle sting a bit less and keeps me motivated on the mission at hand!

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Electroforming is my main jive, but I also do soft soldering, resin art, repurposing home decor items, occasionally sew things, and really whatever seems interesting to do, I’ll try it! Electroforming, however, has my heart. It’s also allowed me to bring another life long passion of mine into play, and that’s crystals. I love that on the daily I hold these earth relics in my hands, and through electricity and chemistry I can make them into magical items and wearable art. I think my most proud moment with this medium was electroforming a fresh orchid. It was hard, I failed a several times at it, had to create a whole new system to do it, and when I achieved it I may have danced a little… ok I danced a lot and showed it off like a proud parent! I think being able to make items such as that is honestly what sets me apart. There’s no where yet to sit down in learn this. It’s all 100% self taught through research, videos, facebook groups, and a lot of failing. So you don’t see it around all too often, and when explained people are captivated, just like how I was.

Can you share something surprising about yourself?
I’m very self conscious about my work. You think being a graphic designer previously I’d have the thick skin, but this is so different. It’s one thing to create for someone else, and another to create what you think others might like. I’m always worried if it’ll fail somehow, or if someone thinks it’s a ludicrous design, or even if anyone will buy it. Each thing I make is like having a new baby. Even if I think it’s great, it could totally flop which can be a hard blow.


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