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Meet Debbie Carroll of Foo-D’. Fashion. Poetry

Today we’d like to introduce you to Debbie Carroll.

Hi Debbie, we’d love for you to start by introducing yourself.
Hello Voyagers! I’m a BIG FOODIE. a “frustrated chef” as I put it, because I love everything about food including cooking but instead, I ended up selling food for a living as an Event Planner. I have been in the Hospitality, Food & Beverage, and Customer-Service related industry for over 15 years, going almost 20 now, and I LOVE IT!

Might be wondering why I came up with my business Foo-D’ . Fashion . Poetry and how I merged all of my passion into one store… Well… for somebody who is SUPER passionate about food; loves LOVE fashion and enjoys to swag anything… and has a fondness for words and poetry, I thought, why not create and open a store that people like me that are jack-of-all-crazy-ideas”… OR not, will actually appreciate and enjoy! And that’s how this store came in mind. Growing up, my family have always been into business and owned businesses, and perhaps that’s where my “business-mindedness” and “sales mentality” part of me came from. My love for food and beverages has evolved through the years being a planner while on the fashion part, I’ve always been into fashion growing up and humbly, I was given the opportunity to represent and model a few companies and products here and there.

With my Food & Beverage and Business & Sales background, I decided to create this online platform — Foo-D’ . Fashion . Poetry which serves as a one-stop-shop where you can purchase apparel & merchandise that speaks about “food”, “fashion, & “poetry”. where I can also share my style in fashion, my fondness for writing and most importantly, my appetite and thirst for food and share life experiences through the designs I make.

What all started out as a compilation of my “mixed” passion has now turned into a “business”!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I’ve always believed in the saying “HARD WORK PAYS OFF!” and that you will only know the true value of something if you worked hard for it and not served on a silver platter.

Has it been smooth? I wouldn’t say smooth, nor would I say it’s bad enough that it deterred me from trying to achieve my goals… I’m still heading THAT direction. 🙂

All I can tell you and anybody who wants to be successful in business or in life in general, is that whatever it is you are going through, EMBRACE IT, LEARN FROM IT! Trust that whatever is happening in your life, your business — good or bad, there is a reason for it! Keep your eyes peeled and use that as a leverage to DO BETTER, to BE BETTER!

I don’t know if “struggle” is the right word but something that I find that relevant enough in a business that a businessman/woman will really need to work hard on is gaining TRUST and building trust with your vendors, your team and your customers.

Once you get that “buy in”… THAT TRUST, everything else shall follow.

As you know, we’re big fans of Foo-D’. Fashion. Poetry. For our readers who might not be as familiar what can you tell them about the brand?
I came up with “Foo-D'” which can be read as either Foo-D’ for “Food” (noun) and/or Foo-D’ as “Foodie” (noun).
Foo-D’ . Fashion . Poetry is a one-stop-shop where you can purchase apparel & merchandise that speaks about “food”, “fashion, & “poetry”.

We are a one-stop-shop Foo-D’ fashion, gifts and trends store! A foodie destination for trendy apparel such as foodie hoodies, sweatshirts, tees, tanks; cool foodie stuff like mugs, tumblers, cups, water bottles, aprons; and foodie travel gadgets like duffel bags, backpacks, luggage, suitcase, charging pad and more! When people think of any of these items or anything “food” or “foodie” related, we want them to think of Foo-D’ . Fashion . Poetry! Think foodie, think Foo-D’!

Being in both the Hospitality and Food & Beverage industry for years, I have incorporated a lot of things that I would generally say or do on the designs you’ll find in this store. People who are in the same industry may be able to relate on talking “smart” *wink-wink*, and you’ll find a lot of those here too!

At Foo-D’. Fashion. Poetry, we like to have F-U-N and we hope to give you that “uh-huh” moment; a good chuckle or even a good laugh when browsing through our products/menu items.

Our goal is to also build a Foo-D’ (foodie) Community where all of us food-fanatics who also have that fondness for words can all come together. We do encourage our customers to join this community, and in return, they are the first ones to be in the know of anything and everything that’s going on with the store — new collections, new products, promotions, special discounts and more!

What sort of changes are you expecting over the next 5-10 years?
The goal is to grow our niche — Foo-D’ (Food/Foodie) apparels & merchandise overall. Grow as a business… grow as a mentor to my team and continue to inspire and empower other business people like me… grow us a support to other small businesses… grow as a community!

In growing our business, our plan is to expand our product offerings, our collection and even our store in itself. We have a couple more things in our pipeline that is slated to come out in the next months.

I have been given the honor to be featured in different platforms that has the same goal as me — to mentor, to motivate, to inspire.

I continue to try to support local and growing businesses as much as I can through my food blogs and content I post on my platforms. Aside from the fact I enjoy food photography and writing, I like to continue to use my social media platforms to support them in my own way.

I’ve also always believed in the idea of sharing your blessings and being a blessing to others. In the same way that I have been fortunate to be blessed by other people and with the different opportunities presented to me, I’d like to be able to share this to our customers who continuously support us, the business and believes in what we do.

This being said, we are currently exploring adding an “Ambassador and Affiliate Program” that will reward our customers for their loyalty by giving them commission out of every sale they make off of our site. Yes combined Ambassador and Affiliate program in one! Our actual customers are the ones using and wearing our products so why not make them our actual ambassadors… and that’s how genuine and real it should be!

Currently, we ship worldwide, if all odds to come to our favor, ours customers and our affiliates, who knows, we might end up having storefronts within 5 – 10 years… giving other aspiring businessman/woman the opportunity to also start their own business that will eventually continue the legacy of all the mission and vision I believe in.


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