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Meet Diana Najera of Femme Strong

Today we’d like to introduce you to Diana Najera.

Hi Diana, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
After the unexpected passing of my husband, I made the very tough decision to discontinue a blog I owned since 2015, Mother Soul. It was painful for me at the time to create and seek partnerships with that name because it was something him and I built together. I couldn’t see myself moving forward with that brand specifically. I knew by ending that era, something similar would align in my path again. A great passion of mine has always been to inspire and create content for women. I knew in my heart that eventually, I would be in a better headspace and I’d build a brand again. A few months after my husband passed, I began a fitness journey. I signed up for a gym membership and haven’t looked back since! It’s been a form of healing and recognizing both my inner + outer strength. That’s when the lightbulb lit up! I launched my new business: Femme Strong 💪🏼💕 Fitness + loungewear for women.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I’d say my main challenge has been overcoming self-doubt. My business is only a few months old and I’ve experienced feelings of discouragement, fear, and doubt. You really have to believe in your potential and passion to breakthrough those moments.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Femme Strong is more than just a clothing brand, it is a story. It is my story, your story, her story, our story. It’s a brand for all women that found strength in their own journey. For women who were broken down and got back up, for women that never gave up, for women who believe in their potential, and for women that push themselves daily! It’s a community of women who are warriors and overcome the downfalls of life. Our message is certainly the most powerful, but our pieces are great as well! All of our items are stylish, affordable, and high-quality athleisure wear.

We’d love to hear about any fond memories you have from when you were growing up?
Oh wow, I have plenty of them. However, I’d have to say all the weekends that my friends spent with me at my parent’s house. These were probably the best memories I have. We were so carefree!


  • Femme Leggings $25+
  • Femme Tops $10+
  • Femme Sets: $35+
  • Femme Jackets: $35+

Contact Info:

Image Credits
Shadell Clark Meka Roberts

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