Today we’d like to introduce you to Edna Goldberg.
Hi Edna, thanks for joining us today. We’d love for you to start by introducing yourself.
My love for photography started about 20 years ago. I love travel and photography just comes as a natural travel companion when you are fortunate to visit other countries, especially exotic places. I am an engineer and for 18 years I worked as an engineering project manager and about eight years ago, photography became a side business. I grew tired of the stress and the corporate world and decided to save money and give my photography business a try for a year after a group of photographers saw my work and gave me the confidence that I was good enough to turn it into a business. The year before I quit my job, I started a diploma program in photography and graphic design. As a nosy engineer, I felt compelled to be properly educated and to see the inner workings of the equipment I wanted to use, why choose certain equipment to achieve the images I envisioned. After completion of my degree, I decided it was time to give my dreams a try and six years later, I am here, capturing all those gorgeous life events that make me melt. Best career move!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I think the biggest struggle is to get noticed in a very saturated market. You must work hard to show your work, you must network and have exceptional customer service so your customers recommend you. Word of mouth is the best marketing there is, and it’s free!
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I began as a landscape photographer so my work shows much of the surroundings my customers choose. My photography shows bright colors but is not washed out. It can be moody but not dark. If my customers choose a gorgeous location why would I not show it in the photo? I love to see sunsets in full color, I love to see clouds and greenery and flowers. This sets me apart from a lot of other businesses. I also work with my husband and son so this is personal to us and the attention we provide must be of high standards.
Do you have any advice for those just starting out?
1. Save money to live – You must save money to support yourself while you are trying to launch your brand into a heavily saturated market. 2. Business Investment – You need money to launch a website, get insured, obtain a legal contract for your customers, gear (cameras, lenses, memory cards, and lighting and a good computer to process images with proper software). You should also form an LLC and have money set aside for education. 3. Planning! – the most important task! you are working for yourself so now you have to be a salesperson and if you do not like talking to people, that’s a big hurdle. You must sell your work to make money. Since now you have not steady money coming in you also have to plan your expenses. It is hard work!! 4. Interaction with people – The hardest, just because you will meet all kinds of people, and you can’t talk to everybody the same way. You have to be patient and understanding and be a good listener so you can provide the best service and meet individual expectations.
- 1 hr sessions, all digitals included $300
- Weddings 8 hr at $2,000 with all digitals
- Email: firstname.lastname@example.org
- Website: www.timelesstampa.com
- Instagram: www.instagram.com/timeless_tampa
- Facebook: www.facebook.com/timelessphotographytampa
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