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Meet Ella Blake of The Plaid Picnic Company

Today we’d like to introduce you to Ella Blake.

Hi Ella, so excited to have you with us today. What can you tell us about your story?
The Plaid Picnic Company started as a way to provide a luxe experience without spending a fortune. I wanted to host an event of my own and struggled to find a company that gave me everything I was looking for within a reasonable cost. I knew this was something I could do, and through many brainstorming sessions, The Plaid Picnic Company was born. A luxe company that provides curated events big or small to fit any size budget, bringing a smile to anyone’s face.

We all face challenges, but looking back, would you describe it as a relatively smooth road?
Building any brand is a trial and error process. It took a few months to get our groove and find what worked perfectly for us. Especially in the Florida heat, figuring out what extra things we could do to make our clients more comfortable as well as keeping food at the correct temperature were top priorities. Starting any company from scratch takes hours of marketing every week, and this is something we really focus on is. Getting our name out there is extremely important. At the end of the day, it has all been worth it to get to see the smiles on our client’s faces as they enjoy one of our luxe curated events.

Alright, so let’s switch gears a bit and talk business. What should we know?
The Plaid Picnic Company is a luxe-styled event company that specializes in curated events such as baby showers, bridal showers, elopements, birthdays, anniversaries, proposals, and much more. We are known for our luxury-styled picnics, which are curated specially for every client. We specialize in curating events to remember and ensure that no detail is overlooked. We take care of everything, so all you have to do is show up and show out. The Plaid Picnic Company is proud to be a woman owned as well as partnered with over 10 local businesses to provide custom add ons! We offer everything from intimate proposals to over-the-top weddings and events. There is no event too big or too small that we can’t handle!

Is there any advice you’d like to share with our readers who might just be starting out?
Marketing is the most important part of starting a small business. Without people knowing about your business, there is no client base. Determine your ideal client and market towards them. Another important part of this industry is being yourself, meaning do not copy another brand’s style or way of doing things. Being unique and having something that sets you apart from others will help you to succeed.

Pricing:

  • $125 base picnic for 2
  • $155 base picnic for 4
  • $125 day of event coordinator

Contact Info:

Image Credits
Delaney Durham, Katherine Thaxton, Josiah Jenkins, Naomi Jemison

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