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Meet Jennifer Lara of NAVA Artistry

Today we’d like to introduce you to Jennifer Lara.

Hi Jennifer, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I have always been into the beauty world since I was in high school and have always wanted to own my own business. In 2010, I attended cosmetology school in NJ where I’m from. I worked as a salon assistant washing hair for minimum wage for a few and then got my first real job working for a shoe store in the local mall. In 2013, I got pregnant with my son and needed to leave my passion behind, I moved to Florida and got a more secure job working a 9-5 office job. For about 6/7 years, I worked hand in hand with the owner of construction companies as an executive assistant and built my knowledge of how to run a business that way. I was fired from my last job (which was a shock because I had never been fired before) and at that moment, I decided it was time for me to pursue my dreams and start my dream business. I invested my last paycheck in creating and LLC and took my very first lash class. My company officially was created in 2019 and it has been nothing less than a blessing since!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has definitely not been a smooth road. Entrepreneurship is not for the weak but the end result is so rewarding. It’s not a secure job, but the more you put into it and believe in yourself the more success you have. I can never see myself working for anyone else ever again.

Alright, so let’s switch gears a bit and talk business. What should we know?
Nava Artistry, LLC. is a beauty business! We offer everything from lash extensions, microblading, teeth whitening, body contouring and much more. We also provide trainings for those interested in starting their own lash business. I am most proud of building a brand that means so much to me. The name of the company is actually my son’s name backward “Avan” and that alone is my motivation to keep going.

Any big plans?
My plans for the future are to open up a few locations nationwide. I want to provide services to as many people as I can and continuing building a brand people can trust.

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