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Meet Jerrell Watson of Edith’s Best

Today we’d like to introduce you to Jerrell Watson.

Hi Jerrell, thanks for joining us today. We’d love for you to start by introducing yourself.
I am originally form Paxville, SC and I am a graduate of Norfolk State University in Norfolk, VA. I was blessed to have an eleven-year career with the Walt Disney World Company as well as other fulfilling professional and entrepreneurial opportunities. I am married with 2 daughters and have lived in the Orlando area for over 26 years. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
There have been challenges. I believe that they are no different from any other small business. Challenges such as branding, financial capital, marketing and profit and loss are just a few of the many. I adopted the philosophy; I never lose, I either win or I learn. “Nelson Mandela”

As you know, we’re big fans of Edith’s Best. For our readers who might not be as familiar what can you tell them about the brand?
For many years, I used to make my sauce for family and friends. In 2015, I decided to launch the business on Amazon. After a very strong response, I began to market and sell it to local Specialty Stores and Farmer’s Markets in the Orlando area. The name of my company is Edith’s Best ™, LLC. The company is named after my grandmother, whom was a major part of my development. The name is also a play on words. Every grandchild believes that he or she is the favorite grandchild, so since I believe that I was her best, hence Edith’s Best (Me). 

Triple-A Sauce™ is the name of my product. The “A” stands for Always Amazing With Anything™. Triple-A Sauce™ is a great-tasting, high-quality sauce that can be used in an endless array of options on meats, fish, vegetables, seafood, and French Fries too! The Sauce consists of a blend of ingredients that delivers a southern-style flavor. An initial sensation of spiciness that flows into a tangy and slightly sweet experience. It may be used as Marinade, Dipping or Finishing Sauce. It’s also Gluten Free, low in sodium, low in carbs, low in sugar and does not contain high fructose corn syrup.

So maybe we end on discussing what matters most to you and why?
Personally, my family and inner peace are most important. I work daily to eliminate negativity and stress from my life by focusing on the positives and doing activities that make me happy. Professionally, my mission for this company is to provide for my family and to leave a legacy for my daughters. My goal is to build a platform that will allow me to be a blessing to others through my resources, inspire others to pursue their visions and to be a business that is glorifying to God.

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Image Credits

Edith’s Best LLC

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