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Meet Jose Martinez of Confectionately Confections

Today we’d like to introduce you to Jose Martinez.

Hi Jose, thanks for joining us today. We’d love for you to start by introducing yourself.
After spending eight years working in various kitchens, serving in a multitude of restaurants and bars across Central Florida’s theme parks, I was no longer feeling fulfilled showing up to work everyday. Since I was much younger, I had always wanted to own my own business, somewhere in the hospitality industry. I had experience in weddings, special events and catering and felt as though this would be a segment of the hospitality industry I would be able to flourish in. With my experience, education, and passion for the hospitality industry, I left my serving job in February of 2020, weeks before we’d start to hear about COVID-19.

I set out on an adventure, I didn’t really know where I was going or how I was going to get there, but I had an idea… What if I built a business for myself that I loved to do? Thus it began, I rebooted Confectionately Confections and began reading the market to see if a meal delivery service would be an asset to my community. As the reality of COVID-19 set in, with shutdowns and bare market shelves, starting our weekly meal service – Dinners Delivered was a natural fit. We started small and have grown by leaps and bounds. We offer a weekly made from scratch menu featuring chef-inspired entrees, salads, side dishes, baked goods, and provisions. We have continually grown to meet the market demand and it’s humbling to see the support from the greater Orlando community. On average, we served around 80 homes per week from Groveland to Winter Park and as far south as Davenport. We have grown a team of employees who share my passion for hospitality. I’m proud of the team that work around me, many of them also being impacted theme park employees.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We have faced so many challenges in the year we have been operating. It was almost impossible to have our commercial kitchen inspected when we started. It was the height of COVID-19. State employees were working remotely, delays became a “norm” as we tried to get our licenses in order with all of our governing agencies. Not to mention the shopping; procuring groceries to feed what started as a handful of families and has grown to nearly 1oo was rough. I was making multiple trips to Sam’s Club, Restaurant Depot, Walmart, even Publix just to be able to purchase enough meat, eggs, dairy and vegetables. Not to mention the strain of being homebound, no sense of overall “normalcy,” and having to adapt every aspect of “daily life.” Through some of these dark times, I have found so much passion to continue to fuel me and my team, to continue to grow Confectionately Confections to the point where we are now.

Appreciate you sharing that. What should we know about Confectionately Confections?
Confectionately Confections LLC is a scratch kitchen and bakery located in Groveland, Florida. We offer residents of the greater Orlando area multiple services, including our weekly meal service, “Dinners Delivered,” where we bring restaurant-quality meals to your door. All of our meals are “oven-ready” so there is little to no preparation involved. We also offer catering, from scratch baked goods, and various other provisions. We aim to save our guests time at home by providing meals that require no meal planning, grocery shopping, or preparation. Plus, you leave the mess to us! Everything comes in ready-to-heat containers, allowing you to spend more time with your loved ones, distance learning, working from home, or simply having a night off from cooking! We’re proud of the curated menus we offer weekly. They provide a variety options, from vegetarian to ethnic and everything in-between.

Do you have any advice for those just starting out?
For anyone entering into the hospitality field, remember it’s just that… everyday won’t be perfect. There have been week’s where I’ve thought the bad has outweighed the good but, it’s not always about your mistakes, its about the recovery. When you make a mistake – own it. Your clients will appreciate it that much more. Take ownership of your business – make it whatever you want, but be confident in the services and products you offer. Be yourself – I cannot tell you how hard it can be to remember who you are and why you created this business. When things get tough, don’t shut down, think of the speed bumps as learning opportunities and never repeat the same mistake.

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