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Meet Kat Roux of Eternally Lit Smiles

Hi Kat, thanks for joining us today. We’d love for you to start by introducing yourself.
I believe my journey involving teeth started at a young age. I remember being bullied as a kid for my snaggle teeth; and I rarely smiled in photos because I was embarrassed. I would beg and cry for my parents to take me to the dentist. Yet they never took me because they struggled financially and did not think they could afford it. When I turned eighteen, I got my first job with dental benefits. I immediately scheduled a dental appointment for an exam and cleaning. After the cleaning I remember the slick feeling of my tongue gliding along clean teeth, and the dental hygienist educating me about gingivitis. I held on to every word she spoke. That was the moment my passion for dental hygiene started. I knew I wanted to help others create healthy smiles; just like that hygienist helped me. I started the process of improving my teeth; and obtained a Bachelor of Science degree in Dental Hygiene. I have been working as a dental hygienist since 2006 and love the field of dentistry. But as I get older, I am starting to feel the wear and tear on my body, which includes persistent neck and upper back pain. I became extremely nervous when the symptoms of carpal tunnel syndrome started to occur. At this point I decided I needed to find another career option. I prayed a lot and did some research; and found my niche. Laser teeth whitening had opened to the cosmetic industry. I was like this is an opportunity for me to combine my dental expertise with my passion for creating confident, bright smiles. I knew nothing about opening a business; yet luckily, my closest friends are supportive boss baes. They gave me advice and helped me on my business journey. In December 2019 I started the business Eternally Lit Smiles, which specializes in professional laser teeth whitening and tooth gems. My goal when interacting with clients is to provide optimal services that are tailored to the individual. I love meeting people from all walks of life and providing a great experience. I feel absolute joy when my clients are satisfied. I have some clients that come every three months because we provide a place they can relax and chill. I still work full-time as a dental hygienist and devote nights and weekends to giving clients Eternally Lit Smiles. Eventually I want to scale back hygiene to two days a week and work my business full-time. The hustle is exhausting at times, but my supportive husband, family, and friends remind me it is all worth it. I feel confident I am on the right path when I read the five-star google reviews from my clients that confirm I am giving them the experience I envision. I have met many people that remind me of myself when I was a child; the snaggle toothed girl that didn’t want to smile in photos. After their appointment we are both excited to see their new bright, confident smile. These are the moments that give me the energy to keep going, and the drive to continue growing Eternally Lit Smiles.

We all face challenges but looking back would you describe it as a relatively smooth road?
In February 2020 Discreet Cosmetic Studio and Eternally Lit Smiles celebrated the studio’s soft opening. I was excited as clients started to schedule and then two weeks later the COVID-19 pandemic hit. I was furloughed for two months from both my dental hygiene job and the new business. Just like many others I felt some anxiety and uncertainty. Yet my faith in God’s plan for my life never wavered. Honestly, this was the first time in my life, since the age of 15, that I did not work. I started working early because I was forced to provide for myself at a young age; and that hustle mentality stuck with me. COVID put a pause on that mindset, and it was a blessing in disguise. This time off work allowed me to focus on a real vision for my business.

As you know, we’re big fans of Eternally Lit Smiles. For our readers who might not be as familiar what can you tell them about the brand?
Eternally Lit Smiles specializes in professional laser teeth whitening and tooth gems. We are located in the beautiful Discreet Cosmetic Studio in Metrowest of Orlando, Florida. We take client satisfaction to another level. Our clients get their teeth professionally whitened, while relaxing in our deluxe massage chair and having a variety of viewing options to choose from. We offer music videos, Hulu, Netflix, Amazon Prime, and Disney Plus. Kat Roux is the proud owner and teeth whitening specialist of Eternally Lit Smiles. She has been working in dentistry since 2006. Her dental expertise allows her to provide dental office quality laser teeth whitening at more affordable prices. Part of Eternally Lit Smiles mission statement is to provide “Positive Vibes Only”. Schedule a teeth whitening session at Eternally Lit Smiles, and you are guaranteed to have a positive experience with superb results.

Can you talk to us a bit about the role of luck?
When I initially opened Eternally Lit Smiles, I did not have a location. I started out doing mobile teeth whitening, but it was not in alignment with my vision. I was starting to feel discouraged, but God is good, and with lots of prayer doors opened for me. My best friend, Viviana, was in the process of opening her own studio, Discreet Cosmetic Studio. She found a great location in Metrowest of Orlando, Florida; and gave me the opportunity to partner with her and run my business there. I was elated. It truly felt like things were falling into place, like I am on the right path. Another bonus is that working alongside my best friend is always a good vibe.

Pricing:

  • Advanced 1-hr Laser Teeth Whitening is $149
  • Get Lit Fridays Promo: Advanced 1-hr Laser Teeth Whitening ONLY $119
  • Couples Promo: Advanced 1-hr Laser Teeth Whitening is $224 TOTAL for Couples
  • Tooth Gem + 30min Laser Teeth Whitening Promo is $99

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