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Meet Leaton Bynoe and Nikhil Desai

Today we’d like to introduce you to Leaton Bynoe and Nikhil Desai.  

Hi Leaton and Nikhil, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers.
Arthentic has always focused on helping artists develop their flair. Our humble origins began at Orlando open mics, where our founder Lee Bynoe made a newsletter after being inspired by the local talent. Over the past few years, the company has evolved from promoting performers to building a community of content creators. We currently serve Musicians, Dancers, Studio Artists, Digital Artists, Clothing Designers, and Wordsmiths where we facilitate the creation of digital collectibles, known as NFTs. This year we’ll be releasing an NFT series that will help artists in different mediums sell their work and maneuver within the Web3 space. 

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Some people want 1 million dollars and but very few are willing to work for it. I dove into what I thought was a simple process actually needed more understanding and direction. In 2019 we started throwing showcases and events, but soon after we got started 2019. Later on, that year coronavirus was spreading and the pandemic began. With no more events going on we had to think on our feet as to how we were going to pivot from this situation. We later ran into cryptocurrency/ Web3 and later stumbled upon NFTs. Investing months and months in research and development we realized that the fewer people understood about the space, the more we found ourselves educating others and working on ways to bridge the connection as to why Web3 is important. 

Thanks – so what else should our readers know about Arthentic CoC?
At Arthentic, The Artist always comes first! Our educational materials are geared towards self-sufficiency while navigating the web3 space. Our current goal is to introduce people to the web3 space, which will usher in a new era of content creation and new ways of transactions. 

We love surprises, fun facts, and unexpected stories. Is there something you can share that might surprise us?
We are connected to many groups of artistic talent in the city. 

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