Today we’d like to introduce you to Lizette Rivera.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Roasted Whisk Gift Box Co began during COVID. My daughter was a 2020 graduate, valedictorian of her class. During the COVID quarantine we found baking together was a fun way to pass the time. My mom would come over and sample everything. Then she would ask, “can you put that in a box for me?” I would put some of our espresso-infused baked goods in a container with a blue lid for her to take home. It wasn’t until the quarantine was lifted and I was visiting her at her home which is a 55 and up community, that she was gifting others with my baked goods. She wanted to make people smile during COVID. Many of her neighbors either had it or just didn’t have family members checking on them. So, this was her way of helping.
When I told my daughter about it, the lightbulb just went off. We ordered some boxes and started brainstorming. We wanted to create that smile for everyone by combining our love of coffee, espresso-infused baked goods and cute mugs, and other coffee-inspired products. When you order a gift box from Roasted Whisk for a loved one, co-worker, or friend, we want them to feel like you are at home with us, chatting away with a good cup of coffee and cookies to dip in it!
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It’s has had its ups and downs. I have never owned an e-commerce store, so learning how to market myself and create brand awareness for Roasted Whisk without a physical location has been challenging.
Alright, so let’s switch gears a bit and talk business. What should we know?
Roasted Whisk is an online coffee gift box company… Most of our boxes are customizable, and ALL of them are inspired by our love of coffee. Most boxes come with the choice of Cuban or Dark Roast coffee, espresso-infused baked goods, cute coffee mugs, candles, and more. Our gift boxes are for everyone who loves coffee and are for any occasion. We even over-hand-written cards to let that special person know you cared enough to send them a box.
I am so proud of this brand because we truly want to make the world a better place one box at a time. Building it with my daughter and mother has made it extra special. My mother has aggressive dementia, so she doesn’t remember a lot of the start process any longer, but she is still our number one taste tester and isn’t shy to tell us what she likes and doesn’t like.
I believe what sets us apart from any other gift box company is that we bake all our goods from scratch. We work side by side as well with a local roaster to create the best coffee experience. As a Cuban-American, we know our coffee.
Roasted Whisk also offers corporate/client gifts. This is one of my favorite things to do. I love helping other business brand and grow with mine.
What has been the most important lesson you’ve learned along your journey?
The most important lesson I have learned along my journey is how important community is. I am so humbled by all the support for us and I am always looking for ways to give back. August 1, we will be coming to my daughters’ elementary school and supply teachers with coffee, baked goods, and supplies for the 2022-2023 school year. Our goal at Roasted Whisk as we grow is to do more of that!
- Our gift boxes damage from $32-79
- Website: roastedwhisk.com
- Instagram: @roastedwhisk
- Facebook: @roastedwhisk
- Youtube: @roastedwhisk