Today we’d like to introduce you to Martín Álvarez.
Hi Martín, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
Loksias Quartet started as a school project in which four musicians wanted to play together and explore the wonderful repertoire available for string quartets. After some months, we decided to leave the comfort of the music school and look for bigger audiences in different concert formats. In order to make our proposals more interesting, we provide high-quality performances with a more accessible approach for the public, giving them a bigger role in the show.
This new format allowed us to perform in two festivals, relevant at a national level and gave us the motivation to explore further in this direction, with interesting projects to come in the following months.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The classical music world is famous for its high levels of concurrence, and as emerging artists, getting visibility is difficult. Apart from eventual rejection when we apply for open calls, it has been a difficult process to develop marketing strategies, social media positions, and the creation of interesting programmes for our venues. Nevertheless, we see it as a learning process that will make us succeed in the long term, and we acknowledge that no profession is free from similar troubles.
Thanks – so, what else should our readers know about your work and what you’re currently focused on?
Loksias is a string quartet that pursues musical and technical excellence in the classical repertoire for this chamber music group. Believing that music is a communication process, our choice of repertoire and the concert formats are always determined by a question or a concept that the audience can follow and answer. In this way, the interaction gives them a prominent role in the show and establishes direct feedback to us.
This approach and new format make Loksias very attractive for alternative stages or platforms that are not usually associated to classical music. Being approachable or closer to different audience segments allows the programmes to be different, and we can think out of the box, including other performing arts and music from other periods.
What has been the most important lesson you’ve learned along your journey?
Knowing what makes you unique, cherish it, and developing it as much as possible is the only way to success.
- Website: https://linktr.ee/loksias.quartet
- Instagram: https://www.instagram.com/loksias.quartet/
- Facebook: https://www.facebook.com/profile.php?id=100082537131308
- Youtube: https://www.youtube.com/channel/UCMxTRMIItcIK6viOTNrDmAg?sub_confirmation=1