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Meet Natali Ibiapina of Natali Santos Nail Expert

Today we’d like to introduce you to Natali Ibiapina.

Hi Natali, we are so happy to have the chance to learn your story today. So, before we get into the details, maybe you could briefly explain to us how you got to where you are today.
I am 33 years old, married and mother of three children. My story comes down to a few words, resilience, persistence, and faith.

My career started still in Brazil, after trying and not fitting into the professions as a salesperson, secretary and even attending a Human Resources college. But it wasn’t my way, it wasn’t me. Until the Angel (in memory) influenced my aunt who always said that this was not the way I liked to take care of the nails of the women in the family, she encouraged me and invested in a manicure course so that I could get into an area where “I would fly” as she said!

I took the Manicure course and I discovered myself, I found myself there and I was. I mastered the techniques and advanced more and more in the world of nails!

With the support of my family and my husband, I opened my first studio specializing in nails, Espaço Luxo. Even with a lot of work and dedication, things didn’t seem to work out! I was there willing to give my all but things didn’t go. That’s when we decided to move to another country, not sure about anything, not knowing if my area would be recognized as it is in Brazil. I closed the doors of the space and sold everything I had there, cried for days because I put my dream in that project! But I had to risk it. We delivered our apartment and went to spend 15 days at my sister-in-law’s house and wait for the long awaited day, the trip.

Unfortunately for the world, a pandemic has been declared! We find ourselves lost and isolated in a horrible situation! We had no work, no house, no car…nothing! Just a hope for a better life! We spent nine months at my sister-in-law’s house with our suitcases and mattresses on the floor, waiting day after day.

The day has finally arrived! Soon I started my appointments with the objective of taking Brazilian manicure techniques to the world! It has worked very well and today I follow a high flow of closed schedule for a month in advance.

Today, I have my space again, but now improved, loyal customers who love the quality of my work, new projects like Manicure Courses (Online), lectures and workshops that I will promote.

What makes me most happy are the comments from my followers on Instagram, saying they were inspired by me! This is amazing! Knowing that I am inspiring other people, I have been following steadily in the pursuit of their dreams, inspiring and not giving up!

Can you tell us a little about the challenges and lessons you learned along the way. Looking back, would you say it was easy or smooth in retrospect?
Not! We went through many challenges, adaptation problems, language problems. But always with great determination and believing that everything would get better.

Thanks for sharing this. What should we know about Natali Santos Nail Expert?
Natali Santos Nail Expert is a company specialized in Nail Our differential is a fundamental standard of Brazilian culture, as our clients say “a perfect culture! This is our differential, Perfect cuticle! natural nails is gaining strength again inviting renowned customers who want to have their beautiful nails every week. Today a partner of the Brazilian cosmetic company that are starting to market in the United States, I am AMBASSADOR of the REPOS brand, soon in American stores!

Did you learn any interesting or important lessons from the Covid-19 crisis?
I changed my life in the middle of a pandemic, I learned from her that we must enjoy every minute of our time, be more grateful despite the difficulties because there is a lesson in her.


  • Hands – $30.00
  • Feet – $35.00
  • Hands and Feet – $60.00
  • Exclusive Package – $150.00
  • foot spa – $50.00

Contact Info:

Image Credits
Adriano Ibiapina

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