Today we’d like to introduce you to Samantha Sloane-Keegan.
Hi Samantha, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I have always been a hobby baker. I would make cookies or cupcakes for friends or mom’s group events and was always told how good my products were but never took them seriously. I took the advice of a friend in 2019 and went ahead and created a Facebook page for SammiCakes & Cookies but it was rarely used.
Fast forward to Feb. 2021. I was almost one year into my furlough as a Disney cast member. I was Crisis-schooling my two older children, had 2 in diapers, we hadn’t gone anywhere is almost a year due to having a premature baby and our sanity was holding on by a thread.
We had a family close to us experience an unimaginable tragedy so I decided to throw a bake sale fundraiser to help with their unexpected expenses. That bake sale was a pivotal moment within my company. I had to quickly create a brand with products, ads, an event, theme, business merchandise, and an online presence.
My baked goods were able to raise that family over $1,200.00 and I gained a small following on social media. Word of mouth spread from there and I have gone from my original 57 likes on Facebook to almost 3,000 in just a few short months!
I launched my website in May of 2021.
Day 1, I was hit with over 300 orders and as of August 2021, I was able to hire a fellow furloughed cast member to assist with order processing. We currently have a two weeks waitlist just to confirm an order and are booking into 2022!
I never imagined that my passion for baking would turn into what it has but I am so thankful that it has!
I am now able to stay home with my babies and do what I love!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Mom life balance – I am a mom first. I’ve made that very transparent on social media. Some days I answer my phone and you hear a crying baby in the background and other days, I have to stop what I’m doing and cuddle my toddler while we watch Frozen so order confirmations are delayed.
Finding reliable help. This has been one of my biggest challenges. I went through 4 assistants before finding the right person for the job. It can get overwhelming with the number of customers and volume of orders we take in.
Time. HAHAHA I have three days off in September. I would love to be able to just close my laptop at 5pm and call it a day but I receive (and respond to) customer calls, emails, and messages 24/7.
Thanks – so what else should our readers know about SammiCakes & Cookies?
My business caters to the vacationers of central Florida. We offer resort (or vacation rental) delivered treats!
From fully customizable continental Breakfast & Charcuterie boxes to hand-decorated Sugar cookies, Classic cookies, Birthday cakes, Gourmet brownies, Donut letters, Cake pops/sicles, Marshmallow treats, Beautiful cupcakes, & our newest addition… Beignets!
I have also created a couple of signature items.
1) The Quadruple threat brownie. It’s a layered bar with chocolate chip cookie dough, chocolate sandwich cookies, hazelnut spread, and fudge brownie.
2) The Chipster is a ginormous chocolate chip cookie filled from the inside out with chocolate chips.
Our customization options are what sets us apart from everyone else. I don’t have a setlist of colors and flavors to choose from, you tell me what you’d like and I make it happen. I have made 73 different types of cupcakes to date!
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
You can support us by liking us on Facebook, following us on IG, watching our TikTok videos, or by placing an order on our website!
- Breakfast Boxes start at $35.00
- Charcuterie from $55.00
- Sweet treats start at only $1.66 per serving!
- Email: email@example.com
- Website: https://sammicakesncookies.vistaprintdigital.com/
- Instagram: https://www.instagram.com/sammicakesncookies/?hl=en
- Facebook: https://www.facebook.com/SammiCakesNCookies/
- Other: https://www.tiktok.com/@sammicakesncookies?
Kate McLean Photography