Today we’d like to introduce you to Valencia Price.
Hi Valencia, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I have been in the visual merchandising space for over ten years. As a creative, I enjoy various crafts but realized I have always had an eye for putting outfits together. Once I was leaving the military after 13 years, I wanted to focus more on my fashion passion. I continued to work in the retail world to gain more knowledge and experience. Finally, in May 2019, I took the leap and decided to start my own business as a wardrobe stylist. I was juggling a lot as a mom, working full time, and starting my business but because styling never felt like work, I knew I had to push through. After launching my business, I took the time to continue to research and network. From that, I was able to do my first photoshoot as a wardrobe stylist in January 2020.
From there, things began to take off. I was doing on-set photoshoot styling, personal shopping, and virtual style sessions. Don’t get me wrong. It was not all glitz and glamour. It was hard work, and until September of 2020, I was doing everything alone. That’s when things changed. I asked Dawnavan to become my business partner. I had worked with Dawnavan in the retail world for several years and we completely got each other. She also has a great eye and passion for fashion, so we were the perfect match. Since Dawnavan came aboard, we have grown so much. We are now working with brands styling and creating content for their social media channels. We have gained a more consistent clientele. We have been published several times for our wardrobe contributions to various projects we were a part of. Things have just been going really well.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Some of the struggles along the way were figuring out our niche, networking and getting our name out there, not having a portfolio to initially show our work, and the time flexibility to meet with clients throughout the day because of our work schedules. Now, we have come to realize that our clients are brands, models, and photographers. We have built a portfolio that allows us to show the many things we are capable of within our styling realm. I also was laid off in December 2020 and now have the availability to be flexible to meet with clients during the day.
As you know, we’re big fans of EMCO Fashion Styling. For our readers who might not be as familiar, what can you tell them about the brand?
EMCO Fashion Styling is a full-service wardrobe styling company catering to brands, models, and photographers. What sets us apart is that we are a black women-owned business, we offer a la carte options to better serve our clients needs, and we are also a one-stop-shop, so we can not only style the client but we can set up an entire photoshoot for them if need be with an entire team (hair, makeup, photographer, etc.) The one thing I am most proud of is our recent social media content creation client. They are a big brand with stores across the U.S. So to be able to create content for them is an amazing accomplishment for my company. I want readers to know that our brand may cater to brands, models, and photographers, but we don’t stop there. We also love working with the everyday man or woman. Also, that all services can be catered to meet the client’s needs.
Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Yes, I have taken a major risk. One of them would be starting my fashion styling business. I definitely feel that risk pays off. Whether the payoff is good or bad, you learn something that will make you better. From starting my business, I have definitely learned several things about fashion, styling, and even myself. All those new pieces of knowledge have been beneficial to me in one way or the other, so I wouldn’t change anything when it comes to taking the risk to start my business.
- Email: EASTMARTINCO@GMAIL.COM
- Website: www.eastmartinco.com
- Instagram: https://www.instagram.com/eastmartinco
- Facebook: https://www.facebook.com/eastmartinco
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