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Meet Walter Phuego

Today we’d like to introduce you to Walter Phuego.

Hi Walter, thanks for joining us today. We’d love for you to start by introducing yourself.
I started in 2015 in my bedroom and wanted to create a television network all about Orlando and its cool offerings. Not too long after that, we were in partnership with PBS to produce short-form content centered around all the good things that Orlando has to offer outside of theme parks. We did that but the main business was digital marketing. We then introduced podcasting as another channel to produce content for and about Orlando. After a few years, digital marketing started to really pick up and a decision had to be made. Where do we focus our energy? We rebranded to Studio 17 Creative and we are now a digital strategy consultancy and podcast production house. We have worked with a lot of great companies like Amazon, Addition Financial, Neiman Marcus, Sonnys BBQ, Lift Orlando, and many more. We are a team of seven highly motivated creatives.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has not been a smooth road at all. We had zero systems in our business early on. Everything was by the seat of our pants. We are now a better company because we have established better systems.

Appreciate you sharing that. What else should we know about what you do?
The brand is twofold, Studio 17 Creative and Studio 17 Podcasts. Studio 17 Creative: helps our clients think through digital strategy and how to implement systems in their business for repeatable success. We can then provide creative support if needed. Studio 17 Podcasts is a full-service podcast launching, recording, and editing house. I am proud of our culture and the energy that the brand represents online and in-house. Our aesthetic sets us apart. We seek to not look or feel like anywhere else.

Where do you see things going in the next 5-10 years?
I have always said that “anyone who left Orlando in the past five years will be back in the next five years!” Orlando is growing at an incredible rate and I see the city becoming the new hub for creatives in the east.


  • New Podcast Launch: $1,000 – we take care of all the heavy lifting of launching your podcast. Landing page, publishing to streaming platforms, cover design, recording, editing and personal guidance.
  • Podcast Recording Session: $75 per hour all editing included
  • Consulting: $500/per hour

Contact Info:

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