Today we’d like to introduce you to Anthony Bencomo.
Hi Anthony, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Have you ever had an obsession with something but you don’t know what to do with it? That is exactly why I started Deli Fresh Threads. I needed a creative outlet from my full-time corporate job. I had studied Marketing at UCF and had a clothing brand while I was in college with some friends. I loved the idea of creating a clothing brand and I have always been obsessed with sandwiches but didn’t want to open a restaurant (such a hard business). After many conversations with my wife, I told her I needed to start something but was not sure what. She said, “If you won the lottery, what would you do?” I told her I wanted to do something sandwich-related- since I make everything into a sandwich. I also told her how I use to love seeing people wear my clothing brand in college and coming up with ideas and branding it- so I sandwiched those idea together to create Deli Fresh Threads in 2013. Deli Fresh Threads is a sandwich-themed clothing brand where all the shirts are wrapped and packed like a sandwich. The shirts come in a deli bag with a handwritten deli note from me.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Creating something new or super niche is never easy. I consider it part of the journey. I have been developing this brand for eight years. I joke with friends that you don’t start clothing brands to become rich. Some of the struggles is making people understand the concept of my brand and getting it out there. You can’t just create a new shirt whenever you want because cost are involved from design, shirts, printing, etc. So like most creators, you hope your next release is successful and folks buy and enjoy it. Creating balance has been a struggle. I have a corporate job, I am a dad and husband and I am running a side business. As much as I may want to spend all my time doing my business – I have responsibilities and a day job to do and being there when I am home. The other struggle is we live in a world of immediate gratification and comparing ourselves to others. Sometimes that is tough when you are a small brand and want success. I have tried to learn from my mistakes and made myself take the time to enjoy the little victories. Those little successes add up to big opportunities.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
All the concepts for Deli Fresh Threads come from me. I work with many great artists and designers to make my vision a reality. I am proud that people see my brand and see how cohesive it is with the branding and designs. What sets my brand apart is the experience I try to give my customers. My shirts are wrapped like sandwiches. So it if a shirt is meant to be PB&J or a Sub – they are folded and wrapped to look like the sandwich shirt you are buying. My vision is to show that the sandwich is the #KingOfMeals
Do you have recommendations for books, apps, blogs, etc?
Books – The one that got me going was Gary Vaynerchuk’s original book- CRUSH IT. It talks about doing what you are passionate about and becoming that trusted SME (Sandwich matter expert) so people trust you and provide them value. I do follow GaryVee (@Garyvee) on all social. Along with Giselle Ugarte (@giselleugarte) and Amy Landino (@Schmittastic) I am all over Social media and love finding and following people that inspire or motivate me. Find that tribe that builds you up and pushes you to grow.
- 24.99 shirts
- Email: email@example.com
- Website: DeliFreshThreads.com
- Instagram: Instagram.com/DeliFreshThreads
- Facebook: facebook.com/DeliFreshThreads
- Twitter: twitter.com/delifreshthrds
- Youtube: youtube.com/DeliFreshThreads
- Other: https://vm.tiktok.com/ZMJoGJMty/
- Lunch with Biggie: https://anchor.fm/
Photos taken by Deli Fresh Threads and Ben Jimenez Photography