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Rising Stars: Meet Jessica Tyson

Today we’d like to introduce you to Jessica Tyson.

Hi Jessica, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started taking drawing classes back when I was in high school and quickly became excited by the idea of being a graphic designer. Throughout college, I found myself in the Design program (after switching my major a few times!) and was so excited to begin my career in design. My last semester of college was right when the pandemic started, so once I graduated virtually, I decided to start my own design business instead of entering a rather limited job field. I now work with small businesses and individuals to create visually impactful and lasting brands. Working for myself has given me the opportunity to grow in so many ways and create even more work that I am proud to call my own.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely has not been a smooth process! I think the pandemic has made it that much more of a struggle, as everyone has experienced in one way or another. During school, almost every practice I learned was to the audience of a face-to-face connection. Physical portfolios, having meetings with potential clients at restaurants, interviews, dressing the part, etc. With everything being virtual, there was definitely a learning curve in adapting my processes to all online. And on top of that came the struggles of starting a new business. There is definitely a lot of fear in having your own business, and I still feel those fears creep up every now and then. I truly believe every business owner feels this, though, and with fear comes courage!

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a Brand Designer who creates visually impactful and lasting brands. I love working with small businesses and individuals who really want to take their brand to the next level. Brand voice, colors, logos, ideals, objectives, social media; it’s all a part of their brand and I want to make sure I showcase every business in their own unique way. One project that I am especially proud of is one I worked on last year, Frothy. Frothy is a mobile coffee cart based out of Atlanta, GA. They needed a brand that matched with their existing sister brand but was still unique enough to work on its own. What we created is something so fun and funky that I smile every time I see them pop up on my feed! I believe one thing that sets me apart from a sometimes overly saturated market is that I am not afraid to be bold. With the digital age we live in now, businesses are starting to appreciate individuality and voice more. One way to show that unique voice is visually, and that’s what I’m here to do!

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
My teacher during my design program at UCF was definitely a big help. He always made sure we pushed limits and did what we truly felt we were passionate about. I also love my clients! They are always so supportive. One of my favorite clients is Hunger Street Tacos in Winter Park. With them also being a locally owned small business, it’s great to see the community that they have built and that I now get to be a part of. #supportlocal

Contact Info:

Image Credits
Madison Leigh Photography (portrait photos only)

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