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Rising Stars: Meet Shannon Wolfgang

Today we’d like to introduce you to Shannon Wolfgang.

Hi Shannon, can you start by introducing yourself? We’d love to learn more about how you got to where you are today? 

Hi, I’m Shannon Wolfgang, mom of two, and a native of Orlando. I’ve seen our beautiful city grow in many ways and have been able to experience various trends and cultures while capturing moments and then talking about them. I share our adventures of art, travel, food, and fun in the images I take while promoting the Central Florida area and beyond. It’s fun experiencing some old, yet new experiences within my children’s eyes. 

After graduating from the University of Florida with a degree in Magazine Journalism, I realized I had a passion for storytelling, and I love to talk. I landed back in O-town and started a 10+ year career in print and digital media designing for various national magazine publications. During those years, I was fortunate to have the opportunity to work overseas on a fashion magazine in a foreign language, which was scary because it was a language I didn’t know, which pushed me outside of my artistic boundaries. That experience taught me to take risks even if you’re nervous because you never know where it could lead you. Since then, I’ve designed in many different foreign languages for jobs. 

After working a decade at the magazine company in Winter Park, I went out on my own as a freelancer, which included contract work for national brands and various agencies around Orlando. One client turned full-time for three and a half years, but I decided not to compromise my values for someone else and went out on my own once again, but this time was different…this time we turned everything we knew into a business. I always wanted to help people, and this was a way I could artistically. 

I read a quote once that said you could either continue building someone else’s dream or you can build one of your own. At the end of 2020, we decided to build our dream, and Lobogango opened. Lobogango means Wolfgang. So, the story 

goes while my husband was on a job in Mexico he was asked our name. The gentleman yelled back, “Lobogango” and our business name was formed. 

We all face challenges, but looking back would you describe it as a relatively smooth road?

Everyone has challenges and obstacles, that’s life. It’s how you handle those perceived struggles that make you who you are. I’m driven by challenges and see them as an opportunity to grow. 

Sure my career has had its ups and downs, but I’ve always given more than required. The hard work and persistence have led me to where we are today while remaining hopeful and positive. 

This pandemic alone has made us all work harder than ever before. I know I won’t ever take off the cape I’ve been wearing. It was difficult for us with a child in first-grade virtual school, working full time at a demanding job, and teaching my son Pre-K all at the same time. 

During the Summer, we longed for entertainment after a long year at home. We started crafting, cooking, and sharing our experiences overall. I designed menus for their imaginary restaurant, or I’d try to recreate recipes with our kids for blogs and share. I’m not the best cook, ask Ryan, but I love taking pictures, and I love talking about my experiences. 

Thanks – so what else should our readers know about your work and what you’re currently focused on? 

What sets me apart from other designers is that I’m a co-creator in both print and digital formats. I create content that’s bright, happy, and visually pleasing. 

We used to run campaigns for a local coffee company where I would create props for the flavor launch, and he would make the posters plus themed decor. 

We work together with clients to help craft their visual brand image. I’m constantly communicating with our clients to ensure their vision is met and exceeded. Our business has a diverse background with multiple projects and clientele with 15+ years of professional design, marketing, advertising, editorial, photography, and social media management skills. 

We love to help brands create their story and their brand image. Currently, we have a few clients that we work on social media content while strategizing and managing their promotions locally, but we’re always looking to co-create with others.

We all have a different way of looking at and defining success. How do you define success? 

I think being successful means that you are genuinely happy. And I am. Finally. 

Success used to be that I would see the cover of a magazine I designed on the display shelf, or it was fun when I would see a digital billboard I created while driving with my kids, or we’d giggle about tripling the number of followers for a local brand I was working on, or even my husband would point out the graphics I did in a movie, but now for me, it’s all about being happy. I’m most proud that I leaped, and we decided to open Lobogango. 

I’ve had fun elevating brands to their maximum potential, writing blogs that I enjoy reading, promoting local businesses and products with our positive and vibrant imagery, trying out new foods and locations, finding local dog spots while informing our community of all the family fun things to do in and around Orlando. When you love what you do, it shows. 

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