Today we’d like to introduce you to Francy Pereira.
Hi Francy, thanks for joining us today. We’d love for you to start by introducing yourself.
My name is Francy, I’m a 27-year-old Venezuelan currently living in the United States. I’m a dentist by profession—I practiced in Venezuela—but photography has been a passion of mine since I was a little girl. My parents always supported that passion, gifting me every type of digital camera that came out. I would photograph everything around me. Back then, I saw photography as a hobby, not as something that could become a real career, especially in Venezuela, where it wasn’t widely recognized as one.
While living in Venezuela, I decided to study dentistry—another one of my passions. I’ve always believed a smile says everything. Helping people feel good about themselves and smile freely truly fills my heart. A smile is the first thing people notice; it’s the cover of who we are and gives us more confidence than we think.
In 2023, already living in the U.S., I had the opportunity to revisit my childhood dream. I bought my first professional camera and began studying photography through an online diploma program at the Autonomous University of Mexico, with SocialArte Academy. That’s when I officially launched my photography business, which initially had a different name. I experimented with many types of photography until I fell in love with product photography, personal branding, and content creation for brands.
That love led me to rebrand my business and create Patilla Visual, a name that reflects who I am and what I want to share with the world—photos that speak for the brands behind them, that reflect the feeling and intention of each product. In a world full of noise, speed, and perfection, through Patilla Visual I aim to transmit natural beauty, intention, and the effort behind every brand with meaningful content.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Like most journeys, it hasn’t been a smooth road. Life goes on, bills keep coming, and there’s no room to pause income—especially when you’re building a business from scratch. In the beginning, I wasn’t seeing financial gain, but that never stopped me. I had a full-time job and started doing photography in the little free time I had. Tired or not, I kept going because I believed in what I was capable of—and what I could become.
Eventually, I was given the opportunity to manage the photography and video content for my full-time job, which helped open more doors and reaffirmed my path. I’ve been truly blessed to have incredible people supporting me since day one—believing in me and in my work. Most of all, my boyfriend, Gerardo Tapias, has been one of my biggest cheerleaders. He’s encouraged me, lifted me up, and supported me in every way to help Patilla Visual become what it is today. I’m also deeply grateful for my family, who—despite the distance—have been present in every high and low of this journey.
Today, I’m fully dedicated to Patilla Visual, helping brands communicate their essence through impactful photography and video content. I also work as a UGC creator under my personal brand @byfrancyp, collaborating with brands to create authentic and meaningful content.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
Patilla Visual is a content creation agency specializing in photography and video for product-based brands and personal brands. We believe in the power of storytelling that stands out, inspires, and connects. We are the bridge between ideas and emotions, between the ordinary and the extraordinary.
We believe every brand has a special glow—a story waiting to be told—and we are here to bring that story to life through creativity, authenticity, and beauty.
We are driven by a passion for capturing moments and transforming them into pieces that are not only seen, but deeply felt. Patilla Visual is a space where every detail matters, and authenticity is essential.
Our mission is to light your path, amplify your voice, and create impact that leaves a mark. At Patilla Visual, we believe that authentic stories always find their audience, and well-crafted content always creates connection.
Together, we create visual magic.
Any big plans?
My plans for the future include continuing to grow and expand my brand, working with businesses that align with the values of naturalness, essence, and authenticity.
I chose the name “Patilla” (which is known as watermelon in other countries) because it’s a fruit full of seeds—and I see each seed as a client, a story, a project brought to life. Its sweetness and the fact that it’s made of 90% water also represent who I am: someone who flows, adapts, and shapes every idea according to each brand’s goals—with love, intention, and authenticity at the core.
Contact Info:
- Instagram: https://www.instagram.com/patillavisual/
- Other: info@patillavisual.com
