Today we’d like to introduce you to Adam Vernier.
Hi Adam, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
After five years in Los Angeles, I turned 30 and realized something important: I wanted more than credits and call sheets—I wanted a real life. A yard. A house. A family. But before that turning point, let’s rewind to those five LA years…
I’ll be honest: during my time in Hollywood, I killed it. Looking back now, I don’t think I even realized how unreal things were going. I booked roles on The X-Files, Dharma & Greg, The Amanda Show, The Man Show, NYPD Blue, Walker Texas Ranger, JAG, Dr. Dolittle 2, Malcolm in the Middle, Angel, Sabrina the Teenage Witch, LA Confidential, 24—and that’s just scratching the surface. Add in countless commercials—from Budweiser to Popeyes Chicken, Chrysler to Pizza Hut—and my career was humming along like a dream. I had tested for series regular roles, I did several pilots, I was on fire!
But dreams evolve. I didn’t just want to be on billboards; I wanted to be a dad. I wanted a home base where family came first. So in 2003, my wife and I made the leap to Central Florida and at that time, Florida was popping! The state’s film incentives were alive and well, and “Hollywood East” was thriving. I loved being a big fish in a smaller pond, working steadily in an industry that felt like it was exploding right in my backyard. In 2007 I did 4 films in that year alone: Bring It On: In It To Win It, Ace Ventura Pet Detective, Sydney White, Beethoven’s Big Break!
That ride lasted until 2012, when then-Governor Rick Scott dismantled Florida’s film and tax incentives. Just like that, the industry began to dry up. Productions left, crews left, actors left and Florida joined the short list of states (now just 11) with no tax incentives. Anyone in the business can tell you—it’s been tough in ALL of Florida ever since.
Still, the industry was changing, and opportunity has a way of reinventing itself. With the rise of self-taping—accelerated even more by COVID—actors suddenly needed places to film professional-quality auditions. That led me to a gig at Book From Tape, where I spent three years helping actors tape and prep their auditions. It was rewarding work, and things were going so well that the owner decided to expand to Atlanta. It would turn out to be overextending on his part and the whole operation went bankrupt. Suddenly, I had two weeks to figure out my next move.
That’s when I took the leap. In May 2024, I opened Book It Studios—a space dedicated to coaching, taping, and teaching actors at every level. Since then, I’ve worked with performers on everything from local commercials to series regular roles. I tape, I teach, I coach—and I can honestly say I’ve never done anything more fulfilling. Helping actors chase their dreams, sharpen their craft, and book jobs is more than work; it’s a calling. There’s nothing like it.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I think I went to soon with my answers. LOL. I kind of covered that already. but I will say this:
I’ll be honest—my whole life has felt like a rollercoaster of “not knowing when.” As an actor, you’re constantly searching for work. And when it comes, it comes all at once. When it doesn’t… well, it’s painfully slow and eerily quiet. Running Book It Studios is a lot like that. If actors don’t have auditions, they aren’t coming to me for taping or coaching. But hey, if there’s a silver lining here, it’s that I’m used to the unpredictability—and I’ve learned to ride the highs and the lows.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m an actor, coach, and all-around advocate for helping performers shine. I specialize in commercial and film/TV auditions, teaching on-camera technique, self-taping, and everything that helps actors book work consistently. Over the years, I’ve been fortunate to work a lot, and that experience has taught me lessons I love sharing. In this business, there are rarely hard-and-fast rules—most of what we teach is opinion. Just when you think you understand showbiz, something completely unexpected happens, and you realize 2 plus 2 never equals 4 here. That’s part of the thrill, and part of the learning process.
What I’m most proud of is helping actors—of all ages and experience levels—find their confidence, take big swings, and succeed on camera. I’m known for being detail-oriented yet fun, keeping it real while helping students develop skills that actually produce results. I pride myself on recognizing each actor’s strengths and making sure they shine on camera, while also identifying areas for improvement and helping them grow.
What sets me apart? I truly understand the actor’s perspective because I’ve lived it—and I’m living it now. I know the highs, the lows, and the rollercoaster of “when will the work come?” I know the voices telling actors “you can’t do this” or “you shouldn’t do that,” and I help them realize: this is your audition. You’re in charge. The moment actors stop performing for what they think casting wants and start trusting their own choices, the sky opens up. I use my experience to guide actors—through coaching, audition prep, and self-tapes—so they feel prepared, confident, and ready to book the job.
Alright, so to wrap up, is there anything else you’d like to share with us?
Man oh man, I don’t know,. I’ve come to the studio at midnight for one actor, at 4:30 a.m. for another—I’m always available, much to the chagrin of my wife. I understand how important an audition is to an actor in a way only another actor can. I know the thrill of nailing a role you’ve been working on relentlessly for three days, and I know the frustration when it doesn’t go your way—because in this business, most of the time, it won’t. That’s just the reality of what we do.
I take all of that experience—the highs, the lows, the obsession with every detail—and I bring it to every single taping and coaching session. From start to finish, I treat each actor’s audition as if it were my own. That level of care, that attention to every nuance, is exactly what actors need to give their absolute best performance—and that’s exactly what I’m here to help them do.
BUT
I also love—almost as much—the actors who are just starting out, the ones who don’t know what a slate is or how to get an agent. They just have a dream. Something inside them, a raw, indescribable urge to perform, and no idea where or how to begin. I love introducing them to this world, helping them find an agent, get auditions, and eventually book their first on-camera job.
I always tell people: if that thing is inside you, it doesn’t go away. You can fight it. You can become a doctor, have a successful career for 50 years—but when you retire, you’ll find yourself drawn to a little theater somewhere, because that drive, that passion, always finds a way. It never disappears.
And bottom line? I love working with people who have that thing. That fire. That relentless urge to perform. Because it’s contagious, it’s inspiring, and it’s exactly what makes this work so rewarding.
Contact Info:
- Website: https://BookItOrlando.as.me/
- Instagram: https://www.instagram.com/book_it_studios/
- Facebook: https://www.facebook.com/profile.php?id=61559152710701
- Youtube: https://www.youtube.com/@BookItStudios
- Other: https://www.adamvernier.com
Image Credits
Headshot photo by Nayshka Miranda
