Today we’d like to introduce you to Melissa Cahill.
Hi Melissa, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Roast on Wheels began as a family business in Wisconsin, where Melissa turned her passion into food and community into a unique way of celebrating life’s big moments. That tradition became the foundation for something bigger: a full-scale mobile catering service, designed to bring people together. When Melissa partnered with John—whose background as a sommelier and years in the restaurant industry bring a refined touch to the craft—ROW grew into more than a roast. It became an experience. Now a thriving business here in Central Florida with our seven kids helping make Roast On Wheels our passion come to life. Together, we balance rustic tradition with culinary expertise, ensuring that every event feels both down-to-earth and elevated.
Now rooted in Florida, Roast on Wheels carries its Midwestern soul into every roast—combining Melissa’s family legacy with John’s hospitality and wine knowledge. From backyard celebrations to winery feasts and weddings, Roast On Wheels delivers more than food: it creates memories, flavors, and connections that last long after the fire has burned down.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Like any growing business, Roast on Wheels has faced its share of challenges. One of the biggest has been educating people on what a DIY pig roast actually is—many hosts are intrigued but unsure if they can handle cooking a whole hog themselves. By creating simple instructions, offering support throughout the process, and making it approachable (just a cup of coffee and a hose!), the team has turned that hesitation into excitement.
Another challenge has been the logistics of mobility. Every event is different—driveways, backyards, wineries, or large venues—and making sure the equipment, timing, and setup all run smoothly has required constant fine-tuning.
And of course, like many small businesses, building awareness and trust has been an obstacle. ROW isn’t a typical catering company, so spreading the word and showing people that a pig roast can be both rustic and refined has taken persistence.
Through every challenge, Roast on Wheels has stayed true to its vision: making gatherings unforgettable through food, flavor, and experience.
Thanks – so what else should our readers know about Roast on Wheels- Pig It Up?
Roast on Wheels is Central Florida’s premier mobile whole-hog roasting company, offering everything from DIY pig roasts to full-service catering. The specialty is DIY pig roasts—a one-of-a-kind experience where the team delivers a trailer, an uncooked pig, and simple step-by-step instructions the morning of the event. All the hosts need is a cup of coffee and a hose for water, and they’re set for a day of slow-roasted magic. By dinnertime, the pig becomes the centerpiece of the celebration—crispy, tender, and unforgettable.
For those who’d rather relax, Roast on Wheels also offers cook-and-deliver roasts (prepared and brought ready to serve) and full-service catering, which includes sides, setup, and carving. Whether it’s a backyard party, wedding, company events, or winery event, Roast on Wheels transforms gatherings into experiences people talk about long after the last bite.
Options available
1. DIY Drop-Off – Trailer, pig, and instructions delivered to your door.
2. Fully Cooked & Delivered – We roast it, you serve it.
3. Full-Service Catering – Sides, setup, carving, and the whole feast.
What does success mean to you?
Success for Roast on Wheels is a family affair. Everyone is involved and it isn’t just measured by the number of pigs roasted—it’s measured by the memories created around them. From weddings and wineries to backyard birthdays, ROW has grown from a small family tradition in Wisconsin to Central Florida’s go-to mobile pig roasting company. The business has built a reputation for making events effortless and unforgettable. The DIY pig roast option has become the signature service, empowering hosts to take pride in cooking their own hog while still having the confidence of expert guidance. Guests rave
about the experience, and many events turn into annual traditions with repeat customers.
Word-of-mouth has been one of the biggest markers of success. Hosts who once doubted they could roast a whole pig now proudly share photos, stories, and glowing reviews,
spreading the ROW name! We are a family run business that is focused on laughter, connection, and joy that happens when the pig comes off the roast and the feast begins. That’s the heart of Roast on Wheels—and why the business continues to grow.
Contact Info:
- Website: https://www.roastonwheels.com/
- Instagram: https://www.instagram.com/roastonwheels/
