We’re looking forward to introducing you to Jenny Morales . Check out our conversation below.
Jenny , it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What makes you lose track of time—and find yourself again?
I lose track of time when I’m creating a new paper design — from the first concept, to seeing it printed, to finally lighting it and watching it burn exactly the way it was intended. That process is where I’m most present. It’s not just design for design’s sake; it’s about creating a paper that looks good, burns clean, and becomes part of someone’s ritual. That’s really the heart of our brand — turning an everyday moment into something intentional and elevated and beautiful.
Can you briefly introduce yourself and share what makes you or your brand unique?
We are the founders of Higher Calling Papers, a custom rolling paper and pre-rolled cone brand built at the intersection of art, function, and ritual. What started as a creative outlet turned into a product-driven brand focused on making rolling papers that don’t feel generic. Every design we release is intentional — from the artwork to how the paper burns — because we believe rolling papers should enhance the experience, not disappear into it.
What makes our brand special is that we design with both the consumer and the retailer in mind. Our papers stand out visually, burn clean and consistently, and are packaged to perform on shelves. Right now, we’re focused on expanding our wholesale partnerships and bringing our custom and white-label capabilities to smoke shops and dispensaries that want something different from the standard options.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What breaks the bonds between people—and what restores them?
I think what most often breaks the bonds between people is the constant rush — the rat race, the pressure to always be moving, and never taking the time to pause. When we don’t slow down, we stop listening, and it becomes harder to see the world from someone else’s perspective.
I believe connection is restored in the quiet moments — when we give ourselves space to breathe, reflect, and be present. Sometimes a simple pause and a toke can make all the difference in understanding one another. It opens your mind, not just to the beauty that surrounds us, but to the beauty in the details — in our case, even in the paper we roll. That moment of intention is where real connection begins.
If you could say one kind thing to your younger self, what would it be?
I would tell my younger self that you really can accomplish anything you set out to do. It won’t be easy — it will take hard work, patience, and dedication, and there will be moments when quitting feels tempting. But if you keep going, you will persevere. You are a miracle just for being here, and everything you’re working toward is possible as long as you don’t give up.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Where are smart people getting it totally wrong today?
I think a lot of smart people still believe success has to look like the past — ruthless, competitive, and rooted in scarcity. That mindset misses something important. Real success doesn’t have to come at the expense of others. I believe it comes from cooperation, collaboration, and a genuine desire for mutual growth.
I want to be successful and financially secure, but I also want to sleep at night knowing that what I’m building doesn’t end with me and isn’t solely because of me. I’m not special — anyone could do what I do — and I know I’ll never reach my goals without the people around me. Living with an open heart and open hands allows things to flow the way they’re meant to. When you build that way, not only do you have what you need, but the people who helped you get there do too.
Okay, so let’s keep going with one more question that means a lot to us: What do you think people will most misunderstand about your legacy?
I think people might misunderstand my legacy as being about the product itself. While the papers matter, what matters more is what happens around them. It’s never really been about what’s on or in the paper — it’s about the people you’re sharing that moment with. Community, friendship, and connection are the real legacy. If anything I’ve built helps bring people together, slow down, and be present with one another, then that’s what I hope is remembered.
Contact Info:
- Instagram: https://www.instagram.com/highercallingpapers
- Facebook: https://www.facebook.com/highercallingpapers
