Today we’d like to introduce you to Femi Orenuga.
Hi Femi, so excited to have you with us today. What can you tell us about your story?
My story has been shaped by a mix of finance, entrepreneurship, creativity, and a willingness to take a few unexpected turns along the way.
I studied Economics and began my career in banking and wealth management, where I spent several years working in investments and eventually managed a portfolio of roughly $1.2 billion. That experience taught me a lot about finance, client relationships, discipline, and how to communicate complex ideas in a way that feels clear and approachable.
At the same time, I always had a creative side that I wanted to explore. I started building my presence on social media through fashion and lifestyle content, and over time, that grew into something much bigger. It opened the door to brand partnerships, social media consulting, content creation, and eventually using my financial background to educate people online.
In 2023, my career took an unexpected turn when I was let go from my role in banking. At the time, it was difficult because I had spent years building that career and had imagined continuing down that path. But looking back, that moment forced me to reassess what I actually wanted my next chapter to look like. Instead of immediately trying to recreate the career I had just lost, I decided to lean into the things I had already been building on the side — entrepreneurship, content creation, financial education, and social media.
Today, I create content, work with brands and businesses on their social media and digital strategy, and continue building my financial education platform. A big part of what motivates me is making information and opportunities feel more accessible, whether that is helping someone better understand their finances or helping a business connect more authentically with its audience.
What initially felt like a setback eventually became a turning point. It taught me that sometimes an unexpected ending can create space for a direction you may not have had the courage to choose on your own.
One of the biggest lessons I’ve learned along the way is that your path does not always have to be linear. Sometimes the experience you gain in one chapter becomes the foundation for something you never originally planned for. I think there is a lot of value in being open to reinvention, trusting the skills you have built, and being willing to put yourself and your work out into the world.
The fact that this interview came from someone discovering me through social media feels like a full-circle example of that. You never really know which post, idea, conversation, or opportunity might lead to the next chapter.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a completely smooth road.
One of the biggest turning points came in 2023 when I was unexpectedly let go from the bank after spending about seven years building my career in finance and wealth management. I had invested a lot into that path — earning certifications, working with clients, growing professionally, and eventually managing a significant investment portfolio — so having that chapter suddenly end was difficult.
I still remember sitting in the exit conversation, trying to hold back tears, and asking HR, “Was there anything I could have done differently to prevent this?” The answer stayed with me. I was essentially told, “No. These things happen here. It happened to my husband. It’s how the bank works.”
That moment changed the way I looked at careers, security, and success. For years, I think I had associated doing everything “right” — working hard, building experience, getting the qualifications, progressing in my career — with security. That experience reminded me that sometimes you can do everything expected of you and still have circumstances completely outside of your control change your direction.
What came next wasn’t easy either. Moving away from a traditional corporate career meant dealing with uncertainty, inconsistent income, rejection, and having to learn how to build opportunities for myself rather than waiting for a promotion or a predefined next step.
Social media and entrepreneurship can look very polished from the outside, but there have been plenty of ideas that didn’t work, opportunities I didn’t get, content that didn’t perform, and moments where I questioned whether I was making the right decision.
But I think one of the most important things that experience taught me was not to tie my entire identity or sense of security to one job, title, or company. I had spent years developing skills in finance, communication, relationship-building, creativity, and content without realizing how transferable they would eventually become.
Looking back, being let go was painful, but it also forced me to rethink what I wanted my life to look like. It pushed me to bet on myself, embrace uncertainty, and build something that allowed more of who I am to exist in the same space.
Sometimes a door closing doesn’t immediately feel like redirection — sometimes it just feels like loss. It was only with time that I was able to see how that moment became the beginning of a completely different chapter.
Can you tell our readers more about what you do and what you think sets you apart from others?
My work sits at the intersection of finance, content creation, social media strategy, and entrepreneurship.
On the finance side, I focus heavily on financial education and making investing and money topics feel more approachable. Because of my background in wealth management and portfolio management, I’m able to take concepts that can sometimes feel intimidating or overly technical and translate them into language that everyday people can actually understand and use.
A lot of my content is geared toward younger investors, professionals, creators, and people who may not have grown up having conversations about investing, wealth-building, or financial planning. I think that accessibility has become a big part of what people associate with my work. I want someone to be able to come across one of my videos or posts and leave feeling more informed rather than overwhelmed.
Outside of finance, I also work in social media and digital strategy. I’ve worked with brands and businesses on everything from content strategy and creative direction to analytics, paid media, SEO, audience growth, and figuring out how to communicate their story more effectively online. Having spent years building my own platforms has also given me a practical understanding of social media that goes beyond theory. I understand what it feels like to actually put content out, test ideas, watch something succeed or fail, and adjust based on what the audience is telling you.
I also still create fashion and lifestyle content, which has always been an important creative outlet for me. For a long time, I thought finance, fashion, and social media needed to exist in completely separate worlds. Now I see the ability to move between those spaces as one of the things that sets me apart.
I’m equally comfortable looking at investment markets and financial data as I am developing a content strategy, reviewing analytics, thinking through a campaign, or standing in front of a camera. I think that combination of analytical thinking and creativity has become one of my biggest strengths.
What I’m most proud of, though, is probably the trust I’ve been able to build with people.
When someone tells me that a piece of content helped them finally understand investing, encouraged them to start taking their finances more seriously, or gave them the confidence to ask better questions about their money, that means a lot to me. The same goes for helping a business find a stronger voice online or seeing an idea we worked on connect with an audience.
At this stage of my career, I’m less interested in being defined by one title. I’m proud that I’ve been able to take everything I learned in finance, combine it with creativity and entrepreneurship, and build a career that reflects more than one part of who I am.
Ultimately, I think what sets me apart is that I understand both the numbers and the story behind the numbers. Whether I’m talking about investing, developing content, or helping a brand grow, I’m always thinking about how to make information useful, relatable, and meaningful to the person on the other side of it.
What are your plans for the future?
A big part of what I’m looking forward to is continuing to grow my financial education platform and helping more people feel confident about money, investing, and building wealth.
Financial literacy is very personal to me. Growing up in an immigrant family, I saw firsthand how not having access to certain financial knowledge can create setbacks for a family and affect the opportunities available to you. Looking back, there are things I understand about money today that I wish my family had access to much earlier.
That experience is a big part of my “why.” I want to make financial information feel less intimidating and more accessible, especially for people who may not have grown up talking about investing, wealth, or financial planning.
I also think there’s an emotional side to money that we don’t talk about enough. Money can be connected to fear, family, identity, security, confidence, relationships, and even our definition of success. Because of that, I sometimes jokingly describe what I do as being part financial educator and part “financial therapist.” It’s not always just about telling someone what an ETF is or how to create a budget. Sometimes it’s about understanding why they feel anxious about investing, why they’re afraid to spend money, what they grew up believing about wealth, or what they actually want their money to allow them to do.
Ultimately, I want to help people achieve their goals, not simply accumulate money for the sake of accumulating it.
That connects to one of my biggest personal values, which is spreading positivity. Even before finance became such a large part of my content, that was something I wanted my platforms to represent. Through fashion and lifestyle content, I’ve always wanted someone to see something I create and maybe feel inspired, feel more confident, smile, or simply have their mood lifted that day.
Now I feel like financial education gives me another way to do the same thing. If I can help someone feel more hopeful about their financial situation, understand something they were previously intimidated by, start investing, work toward buying their first home, or feel like one of their goals is actually possible, that’s another form of positivity to me.
Long term, I’d love to build something within financial education and wealth management that reflects those values — something more accessible, transparent, digital, human, and connected to the way younger generations actually think about money and life.
At the same time, I never want to lose the creative side of myself. Fashion, lifestyle, storytelling, social media, and working with brands are all things I want to continue exploring. I’ve realized that I don’t have to choose between being the finance person and being the creative person. Both are genuinely parts of who I am.
And personally, I want to see much more of the world. Travel is one of the things that makes me happiest and constantly gives me new perspectives. Some of my favourite experiences so far have been in places like Cape Town, Australia, Barcelona, and Florianópolis, and my list of places I still want to experience is much longer.
Travelling has also reminded me that there isn’t one definition of a successful life. You meet people from completely different cultures and backgrounds who value happiness, family, work, money, and time in very different ways. I think those experiences have influenced the type of life I want to build for myself as well.
When I think about the future, I ultimately want impact, freedom, creativity, and experience to coexist. I want to educate more people about money, help people get closer to the lives they envision for themselves, continue creating content that brings some positivity into the world, build something meaningful in the financial space, and hopefully see a lot more of the world while doing it.
For me, success is becoming less about a title and more about being able to look at what I’m doing and know that it’s having a positive impact on someone else’s life.
Pricing:
- 1 Hour Financial Coaching Call – $150
Contact Info:
- Website: https://financefemster.com
- Instagram: https://www.instagram.com/financefemster/
- Facebook: https://www.facebook.com/FinanceFemster/
- LinkedIn: https://www.linkedin.com/in/femiorenuga/
- Youtube: https://www.youtube.com/@FinanceFemster
- Other: https://www.instagram.com/femster/
