Today we’d like to introduce you to Zachary Sims and Jason Sims-Sway.
Hi Zachary and Jason, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
We are not your typical Photo, Video & Marketing Agency. We have been “in the business” for more than a decade. We took 2020 head-on and decided we were tired of working for someone else – we wanted to create on our own schedule and provide a unique style to our own clients.
For Jason, this meant using his Hollywood training and experience in movie production and photography skills. For Zachary, it was a passion and 15 years of experience in the hospitality industry, love of marketing and theme parks that just wasn’t being fulfilled. We combined these passions and formed Innocent Sky Entertainment—a full-service Photo, Video & Marketing Agency.
“Finding ourselves” lead us to relocate from Branson, Missouri to Orlando, Florida in 2021.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I don’t think most business analyst would recommend starting a business in the middle of a pandemic. But 2020 changed everything. Jason lost his job at the beginning of the pandemic, and soon after, I (Zachary) realized that his corporate marketing job just wasn’t his real dream. For us, this made it clear that the time was now.
After the first year in business in Missouri, we decided to make even more of our dreams a reality by moving to Orlando, Florida. Moving a brand new start up in the midst of a pandemic also isn’t usually a business move most experts would advise. But 2020 also made us realize that we wanted to live in a place where we woke up at our happiest every day. But this came at the price of starting up all over again from square one, and all of the struggles which naturally come in the first year of a business startup for two years in a row. But, even still, we wouldn’t trade it for anything.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
We specialize in helping other people tell their stories. Whether that means promoting a brand or taking family photos, our goal is to convey through photos, videos & marketing what makes the brand or person authentically them. Most of our work currently is family photos, head shots, promotional videos for small businesses, and social media marketing & branding.
What sets us apart from a lot of agencies is that we do as much ‘in-house’ as possible. With Hollywood training in film and video, we are able to create the content ourselves while also being able to execute content delivery through marketing strategies, which helps clients have less contact points. In areas that we don’t specifically specialize in, we have trusted partners that we run projects through so payments and project management can flow through one channel.
At the end of every day, what makes us most proud is that we are working toward helping other people creatively convey who they are by showing people who we are.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Something that surprises most people about Jason is that he is a published author. Zachary spent 15 years in a theme park career, and one highlight of that was being featured as an extra in many theme park photo & video shoots. His favorite, though, was making it onto a Dollywood billboard with none other than Dolly Parton herself.
Contact Info:
- Email: zachary@innocentskyentertainment.com
- Website: https://innocentskyentertainment.com/
- Instagram: https://www.instagram.com/innocentskyent/
- Facebook: https://www.facebook.com/InnocentSkyEnt
- Twitter: https://twitter.com/InnocentSkyEnt
- Youtube: https://www.youtube.com/channel/UCQ4jezTeeXk9-GTsICgIv8A
- Other: https://www.tiktok.com/@innocentskyent
Image Credits
Innocent Sky Entertainment
