Today we’d like to introduce you to Ikram Elharti.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I grew up in Morocco with women who believed in the benefits of self-care. As a little girl, I watched as my grandmother and her friends gathered at the local bathhouse to sip tea, relax and indulge in lush products that benefitted both their skin and their peace of mind.
After moving to Florida, I noticed that the climate and the sun was taking a toll on my skin. As a new mom, I also saw how easy it was to abandon my own self-care regime. I met women from all walks of life who also struggled with the same thing. My needs and that of other busy women inspired me to create a version of the wellness and ritual that I had witnessed growing up. I believed that if products appealed to the senses – fragrant, textural and beautiful — that women would be more likely to set aside time to enjoy them.
“I want to give women products that make the most of their precious time, that are effective and also uplifting to use,” says Ikram. “Our customers tell us that experiencing SAHARA ROSE is a treat they look forward to every day, and that is exactly my goal.”
Today, as my life expands to include two young daughters and the business of running the SAHARA ROSE company, I am more dedicated than ever to provide women of all ages natural products that create radiant, healthy skin and moments of pure indulgence.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I think the obstacles and challenges are very similar to any other small business. Challenges go from scaling to finding the right team members to navigating the new sales channels and the digital and social media world. In my case, this also includes production as well, since I have opted to produce all of our products in our own licensed facility in Melbourne, Florida, with the highest requirements for quality, performance and sustainability.
We’ve been impressed with Sahara Rose, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Sahara Rose was founded by new mom Ikram Elharti when she saw how easy it was to abandon her own self-care regime due to her sudden busier lifestyle. She was inspired to help other mothers achieve the same goal while gifting them with glowing and healthy skin.
Named after the resilient desert flower that blooms in even the harshest of climates, Sahara Rose products will let your skin flourish and maintain its radiance in any environment.
From concept through production, sustainable and cruelty-free standards are strictly adhered to because Sahara Rose believes that being kind to your skin and being kind to the earth are of equal importance.
Using a unique combination of precious and powerful ingredients and green chemistry for glowing healthy skin.
Is there any advice you’d like to share with our readers who might just be starting out?
Be customer-obsessed! Take time to study your customer and research their needs. Sometimes, it takes longer than expected. Having a business plan is great, But also have a margin for the unexpected.
Contact Info:
- Email: info@sahararose.com
- Website: http://www.sahararose.com
- Instagram: https://www.instagram.com/sahara_rose_skincare/
- Facebook: https://www.facebook.com/sahararoseskincare/?ref=pages_you_manage
Image Credits
SAHARA ROSE
