Today we’d like to introduce you to Priscilla Azzolini.
Hi Priscilla, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I grew up with entrepreneur parents. My mom and dad owned and ran retail businesses in Rio de Janeiro, Brazil from before I was born until after I moved to the United States as a young adult. I never intended to become an entrepreneur, I went to school for Social Communications with a minor in Journalism, but perhaps owning and running a business was in my blood.
In 2004, my husband Hugo and I decided to open an advertising agency called Different Perspective in Orlando, Florida. He went to school for Business Administration and has always been very passionate about business, marketing, and advertising. He took the first steps by working full time for the agency while I worked at a different company to help support us while we built the business. A few years later, I made the jump and joined him full-time as Director of Communications. In May 2022, our business will be celebrating its 18th anniversary.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I’ve never met an entrepreneur or business owner that told me that they had a smooth road building their business and I don’t believe it was any different for us. Especially at the beginning, there were a lot of ups and downs and mistakes. Many of the missteps you take as a new business owner happen because you are learning, gaining experience, figuring out your space in the marketplace, and how you can bring value to your clients and the community you serve.
Once we’d gained experience, defined our specialized marketing services, and built a culture for our agency and a team with different skill sets than our own, we were able to better serve our clients and grow our business.
Challenges will always be part of owning a company, but once you are established and have more experience, you know how to better navigate them.
Alright, so let’s switch gears a bit and talk business. What should we know?
Different Perspective is a leading Orlando branding and marketing agency, we’re here to help businesses connect with their customers, reach new audiences, and grow through carefully considered results-driven advertising strategies.
We are especially known for becoming the ongoing marketing team for unique businesses by helping them build amazing brands and develop custom websites that convert visitors into leads.
Our goal is to become our client’s strategic partner and trusted advisor by saving them time, enhancing their team’s efforts, and offering sound advice. With 17 years of experience and counting, we strive to take care of every client’s business as if it is our own.
We understand that successful results come from two things: passionate people and a different perspective—pun intended! As an agency filled with fun, experienced, dedicated, talented marketing professionals, we love what we do and who we do it for.
Alright, so to wrap up, is there anything else you’d like to share with us?
As well as converting our passion into results for our clients, we care deeply about our community in Orlando. We are proud to give back through our involvement in several incredible local non-profit organizations including the Orlando Philharmonic, Coalition for the Homeless of Central Florida, and New Image Youth Center.
Contact Info:
- Email: priscilla@dppad.com
- Website: www.dppad.com
- Instagram: https://www.instagram.com/dppad/
- Facebook: https://www.facebook.com/dppad
- Twitter: https://twitter.com/dppad/
