Today we’d like to introduce you to Richard Gregory.
Hi Richard, so excited to have you with us today. What can you tell us about your story?
For over 25 years, my teams and I have created beautiful cakes both in the United States and internationally. More recently, I have been proudly leading and representing the Sprinkles Custom Cakes brand, an icon in the Central Florida cake and events community since 1989. I am a true believer in exceptional and memorable customer service. My tenures at The Ritz Carlton NYC, The Four Seasons NYC, Westin Seattle, and Hilton International Puerto Rico have provided the blueprint for the level of care and attention to detail that Sprinkles Custom Cakes seeks to provide clients and vendors alike. Since the move to our design studio in Longwood, FL, my team and I have been working hard to elevate the Sprinkles brand to new heights while maintaining a fierce commitment to delicious, accessible, stunning, and expertly executed cakes.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I have always led Sprinkles Custom Cakes with a focus on taking a personal and detail-oriented approach to every commission request, and one of our biggest obstacles can be setting expectations with potential clients. It is not lost on us that clients come to us when they have something to celebrate, and we work hard to ensure milestones are joyous from planning to party-time. Every request is important to us, so it has never been our goal to turn away potential clients if a request seems unrealistic. Most people go their whole life only being exposed to the world of custom cakes through the lens of highly produced/edited TV shows or movies. Even I have seen unbelievable creations come to life in the span of 27 minutes and commercial breaks… but what viewers don’t see are the scores of trained artisans, sculptors, painters, and engineers tirelessly working to make the final product seem effortless. With that in mind, we strive to provide clients with plenty of design options that meet their needs so that their own custom cake, large or small, still serves as a beautiful centerpiece to their milestone celebration. Custom cakes typically start around $150-$300+ and pricing is dependent on the size of the cake as well as the intricacy-level of the design requested. Due to the amount of care we devote to all our cakes, we limit ourselves to the number of orders we can accommodate in a week. We recommend booking a custom cake a minimum of 2-4 weeks out. However, longer lead time may be needed for peak seasons (weddings/graduations/holidays). Since custom cakes can take weeks of preparation & planning, we also offer budget-friendly Online Store designs that are designed to be fun & decorative with a quicker turnaround.
Have you learned any interesting or important lessons due to the Covid-19 Crisis?
As with many of our peers in the event/party/hospitality industry in Central Florida, this past year has been a roller-coaster full of unpredictability, punctuated with moments of intense gratitude for community support bestowed on our business. Change isn’t always easy, but I have been blessed with a team that has taken it all in stride. Our admin team has fully transitioned to remote-work, while our master decorating team has shifted to alternating schedules in an effort to minimize person-to-person contact. We decided to suspend all in-house tastings until further notice. Still, we have since developed Virtual Design Consultations, which clients have found even more convenient than our previous in-person meetings! As 2020 comes to a close and we begin to gear up for 2021, we can’t help but look forward with optimism. Uncertain as these times may be, one thing is for sure, Sprinkles Fans have our back, and we are all in this together.
Pricing:
- Custom Cakes $150-$300++
- Orlando Area Delivery $50-$75+
- Online Store Cakes $35-$125+
- Stand Rentals $50 + $200 (Refundable) Deposit
Contact Info:
- Email: orders@sprinklescakes.net
- Website: SprinklesCakes.Net
- Phone : 407-622-7202
- Facebook: https://www.facebook.com/SprinklesCustomCakes
- Twitter: https://twitter.com/Sprinkles_FL
- Other: https://www.instagram.com/sprinklescustomcakes/
Image Credits
wedding cake with model: Victoria Angela Photography
