Today we’d like to introduce you to Raven Torres
Hi Raven , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My journey into the wellness space started in 2013 as I found my self moving to a new state and city, battling depression and loneliness. I found myself living with very poor habits especially when it came to my health. I woke up one day and decided I was going to change the way I feel, look and take care of myself. I started working out super late at night to avoiding being lost and full of shame in the gym for my lack of knowledge and form.
Fast forward 7 months have gone by and I have completely transformed my body! I became obsessed with the changes and learning in the gym- I decided I would pursuit an education in health and fitness.
By 2014 I had become a certified personal trainer and really fell in love with the industry and the grind of it all! I started training clients and slowly grew my client base as well as my little training business. Over the years I really learned about myself and started building a social media presence for my workouts, classes and content. I would definitely consider this during the rise of the influencer era!
In 2020 when the pandemic hit, I was pregnant and had just made the decision to make this my full time career and truly build it! I converted my garage into a mini home gym and started training clients 1:1 during the pandemic since the gyms were closed. My training business kicked off and grew so quickly! My social media was growing and then decided I wanted to start building my community and selling things! 2021 I dropped my first pair of resistance bands and sold out in the same day! That’s when I decided I could build something bigger than just training people, I could really build a community with resources for women everywhere! The re-birth of ROCFITWORLD came, and the rest has been history,
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Ha, in a perfect world. Most definitely has been everything but smooth. I don’t think anyone really knows what they are truly getting themselves into when starting a brand. I had no idea how hard it would be building a brand. Two things that gave me a little business trauma; was definitely running a service based business in the middle of a global pandemic. Nothing was secure, guaranteed, or ever consistent. Some weeks I would be packed with clients, other times I wouldnt see anyone for a month or so. This was a pivotal moment in the way I offered my services moving forward. The second thing would be having half of my inventory shipment go missing. I ordered one of my biggest holiday launches, and 4 of 7 shipments went complete gone without a trace, and all my inventory and money took a loss. Man, that was painful ! But everything is a lesson in my opinion. Also, going against the grain, is exactly that- everything but smooth.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am personal trainer and women’s fitness specialist and full time entrepreneur.
I own my own private gym for my personal training clients and I also offer virtual remote training. My personal training business is ROCFIT WORLD which has now evolved into a one stop shop for women in wellnesss- from activewear & apparel, to training and fitness challenges, all the way to supplements!
I am known for my love for the girls! All of my brand in its entirety is dedicated to the personal growth and confidence of women. I want women to feel empowered, beautiful, confident and have a safe space to become their best version of themselves.
If you had to, what characteristic of yours would you give the most credit to?
Authenticity. I am a believer that God truly aligns people for a reason and with purpose, so everyone who enters my orbit or my community is truly connected to me. The only way to find your people, is to be you always!
Pricing:
- Personal Training starting as low as $70 per week.
- Inquire at Info@fitbyraycruz.com
Contact Info:
- Website: https://www.rocfitworld.com
- Instagram: https://www.instagram.com/raycruz_fit/
- Facebook: https://www.facebook.com/rocfitworld
- Youtube: https://www.youtube.com/@ROCFITWORLD/featured
