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Check Out Jessica Spencer’s Story

Today we’d like to introduce you to Jessica Spencer.

Hi Jessica, so excited to have you with us today. What can you tell us about your story?
My start in events blossomed from owning and operating my family piano studio in my hometown of Miami Lakes, FL. After completing my degree in music for piano performance, my grandmother passed down the studio, which I ran for three years. Through planning the studio’s recitals and fundraisers, I realized my passion for event planning and went back to school for a certification. Since 2014, I have organized all kinds of events including nonprofit, corporate, quinceañeras and birthday parties, with the goal to get to the Special Events department at Walt Disney World.

In July 2016, that goal was accomplished when I packed myself up and moved to work for the Mouse. I was a part-time Cast Member working in the parks and resorts as a Special Event Guide and loved it! I learned so much about creating magic for guests and I knew I wanted to continue making magic wherever I went. After about a year at Disney, I moved back to Miami Lakes and worked as an administrative assistant for three years while starting a side hustle for wedding & event planning. Although the admin job was a typical 9-5, it allowed me the opportunity to plan my own wedding and move back to Central Florida shortly after. After six months in the new office, I couldn’t take it anymore and just needed to let my undeniable need for creating magic run free. My hubby/business partner gave me his blessing to take the leap of faith to develop my business full time. I turned in my notice and on February 22, 2020, my side hustle became my full hustle (whaaaat?!).

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has not been a smooth road, but honestly is it ever? The first year of business is always hard, no matter who you are or what industry you’re in, and I was prepared to face those challenges. When I started this a year ago, I was in a new city, no one knew me, I had only one wedding on the books… oh and a global pandemic that shut everything down literally weeks after I quit my admin job. My daydream never faltered as I picked up several odd jobs to keep some money flowing in pursuit of this audacious goal. I’ve had to shop for Instacart and wake up at 3 am to teach English to students in China… and I’m not a morning person. I’ve gone through each obstacle head on with a clear vision in my head of what my business will be to remind me why I did and am still doing all of these things. I’m definitely still at the very beginning of this journey with a long way to go, but my drive to make my vision a reality has allowed me to do more than I thought possible. It’s a bumpy road with many twists and turns but ultimately heading in the right direction.

Can you tell our readers more about what you do and what you think sets you apart from others?
I am co-owner of rêverie events by Jessica Reneé, alongside my husband and business partner, Austin. “rêverie” is a French word meaning: a state of being pleasantly lost in one’s thoughts; a daydream. We are a boutique wedding and event planning firm offering planning, coordination and design services. We chose to name our business after “rêverie” to represent all of the magical daydreams that we love to make a reality. We can plan and design anything but our favorite thing to do and what we are most known for is designing a Disney-inspired wedding. Austin and I met on our first day of orientation while working for the Mouse, so Disney is very special to us and we love meeting couples who share the same love for it.

What sets us apart is that we are not just wedding and event planners, we are story tellers. We love all the juicy, cheesy details that makes each couple authentically them and we incorporate this as much as possible in the planning and design of their best day ever. It brings a special kind of magic to a wedding day. I am most proud of everything we have accomplished in the last year. Although, if you only consider our paid bookings for the year, we definitely did not surpass any expectations given the circumstances. But the fact that we successfully planned and executed 6 styled shoots on zero-budget with all brand new vendors, and had some of our content featured in publications?! I sometimes need to remind myself that we actually did that.

If you had to, what characteristic of yours would you give the most credit to?
I feel in my specific profession as a wedding and event planner, there are two equally important qualities to have: attention to detail and authenticity. The reality is, anyone can plan a wedding or event. What sets us apart is our attention to detail which includes clear communication, preparation, and organization on behalf of all vendors and the client. This makes the difference between an enjoyable planning process which leads to a smooth event day or a rough one. Authenticity plays a huge role because it is what attracts the right people – vendors and clients alike. If we are authentically us as business owners both in person and online, we can establish a sense of trust and genuineness with our community.

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Image Credits
Emma Anne Photo

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