Today we’d like to introduce you to Jade Murray.
Hi Jade, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve always had a passion for writing, followed by a secondary love for layout and design. As I worked through a Master’s Degree in Media Psychology to keep my brain fresh while at home with my two young sons, family members would come to me from time to time with various requests. I ended up writing a bio and product descriptions for my mother’s jewelry start-up in January of 2011, then decided to try my hand at helping out local acupuncturist Steve Moreau update his marketing materials. This led to my first official client, as another local acupuncturist, Amy White of The Points of Health, saw my work for him and inquired about my services. Not only are both clients with me to this day, but each have sent a gratitude-worthy flow of new business my way over the years. With the steady influx of word-of-mouth referrals as well as leads from my own marketing efforts, I was able to shift from freelance work on the side to a full-fledged business in January of 2019. I still maintain a niche in the wellness industry, but have since branched out to include restaurants, gyms and trainers, real estate, a podcast TV network, a bridal boutique, a doggie fashion company, a disaster recovery company, and more to my growing list of clients.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Yes and no. I have been a big believer of the Law of Attraction for many years now and have tried to put these principles into my business. So while there have been obstacles, they have come with their own silver linings as I chose an attitude of faith, empowerment, and solutions in the face of each. Time as a mom and a business owner, I often find myself wishing there were a few more hours in the day or days in the week. As I found my work-play balance largely out of whack with the influx of new business, stress often took a front seat, leaving self-care in the rearview mirror. However, every problem is really just an opportunity to grow and discover a solution. As my business grew beyond what I could handle on my own, I was in the fortunate position to expand and hire someone to help. The struggle also pushed me to be more diligent about my personal routines, making sure I was setting myself up by eating right, exercising, consuming positive content, managing stress, and taking care of myself (all those blog articles for my wellness clients definitely left their mark).
COVID I started the pandemic with mostly restaurant, wellness, and fitness clients. Sadly, both the restaurant and fitness industries took a hit with all of the closures, and a few had to discontinue their services. The restaurants in particular, were hit incredibly hard and are still feeling the effects of mandates and limitations in running their businesses. I was fortunate that my Virginia restaurant clients, Bull and Bones and the Black Hen Restaurant, weathered the storm with me. The owner’s commitment to his staff and team, as well as his community, has been inspiring to say the least, and reminded me in the wake of lost clients that I could persevere. One silver lining to the lockdowns was that many took it as an opportunity to revisit old projects or start new ones. I was blessed to be able to replace my lost business almost immediately — and with an additional silver lining: more diverse clientele, with many fun new projects like new websites and social media for the first-ever TV streaming channel for podcasts, plus for two local Winter Park businesses, The Collection Bridal and the Litewave Dog Bandana line. Health I have a rare blood disease that requires infusions every nine days.
This, combined with my desire to be a mom first, played a huge role in my goal and decision to be self-employed. I require a higher level of flexibility in my schedule to accommodate treatments. As anyone with an illness knows, it comes with challenges. However, it is not without its own silver linings as well. I wholeheartedly believe that part of my success with wellness clients is that I speak the language of the patient as well as the wellness practices. While I go the traditional route for my infusions, I go the holistic route for everything that doesn’t cover. Acupuncture, cupping, nutritional coaching, bone-building exercises, I have used the services of my wellness and fitness clients like The Points of Health, LunaFit, The Fitness Xperts, Om Sunshine Yoga, and Vision One Naturals myself. Understanding both sides of the equation has gifted me the perfect perspective to write about and promote and share it with others who are struggling with their health.
Alright, so let’s switch gears a bit and talk business. What should we know?
I have worked with countless small businesses and brands to boost followers and engagement, SEO rankings, and sales/business, from the health, wellness, and fitness industries to jewelry, art, and beauty as well as restaurants, sales, law, title insurance, and the real estate industry. Driven by my passion to help others and support local business, I have carved out a niche, providing affordable marketing options for small businesses – while delivering expert service and results. I specialize in creating engaging, user-friendly websites that rank high in SEO searches, as well as compelling writing projects and social media campaigns. I pour my heart and soul into each project because it is more than just a website or a blog or a newsletter or a social media post. It is a person’s dream, their livelihood, their blood, sweat, and tears – and I deeply value them entrusting me to help them make it successful.
Let’s talk about our city – what do you love? What do you not love?
Best: The holidays! Central Florida is a beautiful blend of arts and culture, nature, and community. There is always something to do, from a beautiful day spent at one of the local springs to one of the many festivals and fairs each town puts on throughout the year, plus unique restaurants and excursions. But Christmas in Central Florida is my absolute favorite. Winter Park, Longwood, Lake Mary, Mount Dora, Celebration, I have watched over the years as each of the cities that surround Orlando cultivate that small-town feeling with Christmas and holiday events like tree lightings and ice skating, Santa visits, menorah lightings, faux snowfall and tubing, holiday treats, and more. The theme: Connection, community, and celebration. A beautiful one at any time, but especially after the past year. Worst: The traffic!
- Custom Website Design $700-2500
- Monthly Social Media Management $400-900
- Email: firstname.lastname@example.org
- Website: www.jadeamarketing.com
- Instagram: lovejadealexandra
- Facebook: JadeAMarketing
Portrayable Photography, Lauren Allen Photo, and Hungry Asian Media