Today we’d like to introduce you to Denise Arruda
Hi Denise, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m Denise Arruda, or sometimes called “La Madrina”… Owner of The Brand Mob – Traditional Branding & Marketing Agency for Main Characters.
I’m a 25 years old Graphic Designer, Brand Designer, Website Developer & Traditional Marketing Strategist.
I come from generations of immigrants, with Spaniard and Italian roots. I was born in Argentina and I emigrated by myself to the US when I was only 18 years old, it’s been a rocky path but we’re building the dream! If there’s something I learned from my family and ancestors is that we are strong, we’re resilient and driven by faith. There’s nothing we can’t accomplish if we really want it and work hard for it. I already know what’s mine, I already know how my future looks, I just have to own it.
At 20 I started studying Graphic Design when the pandemic started doing online classes. I was able to finish in way less time that I was supposed to because I was disciplined and didn’t do nothing else besides studying for almost two years straight, I knew what I wanted and I knew wanted it fast. In the middle of studying graphic design, website development started calling my attention more and more, so I said let’s do it, and did both things at the same time, once I was about to finish both of those careers I started diving into Brand Identity, while researching to start my own business as a Freelancer.
That opened a whole new world full of opportunities that I was not going to miss out, and that’s how I got into branding & Marketing.
In March of 2024 I decided to invest the last $99 that I had in my bank account, this was my last resource, I didn’t know what else to do in order to make my business grow. And what a GAME CHANGER that networking conference was for me.
I joined an amazing community of entrepreneur women who are beyond supportive, and realized that to make money you have to spend money! I learned so much just from the community alone, but I decided to keep investing on myself and my business, joined different coaching programs for Marketing, Sales, Mindset and Graphic Design.
I started my business full time on April this year, and now after just 6 months, I’ve built a successful brand that has helped over 100 business owners in between Orlando and Miami FL.
Something that sets me apart from others is that I don’t follow trends, I MAKE THEM. I am tired of seeing more of the same out there!
I create statements, client magnets, not just “one more of the crowd” kind of brand.
Can you imagine a world where everyone uses the same exact black jeans and white shirt, every day for their whole life? No! Exactly, thats awful, but that’s what you’re doing to your brand! And if you feel triggered by this, I’m not sorry, we both know you need that change.
The thing I’m most proud about is to see how my business grows daily, that all those sleepless nights and tears every time something didn’t go the way I expected were worthy, now all my efforts are paying off. And this is just the beginning…
Something I want my potential clients / followers to know about me and my brand: I might look like A LOT when you first meet me, but believe me, you will grow to love me once you see how much money I can help you and your business make! I’m not everyone’s cup of tea, but I’m sure I’m most people’s shot of tequila!
We all face challenges, but looking back would you describe it as a relatively smooth road?
As I started my own business, while still having a full time job, I realized how hard it was to find answers as a start up, to get advice on what to do first, and honestly, I toke all the wrong steps. I had 6 figures in my bank account at only 21 y/o and I lost it all… Yes, you read that right, LOST IT ALL.
In that moment I knew that was never going to happen to me again, I had to start working smarter instead of harder.
I needed to build a business where all those other entrepreneurs would find the answers they were looking for, the advice and what were the right steps to take.
It took me a while to figure that out, I was not sure what approach to take, I had to be smart about how to build a business that had such a wide niche and clientele, and promoting it hasn’t been easy.
One of my biggest changes is that people would under estimate me a lot because of my age, and honestly just proving my worth over and over again was exhausting. Until I learned how to embrace it instead of trying to change it or cover it!
Yes, I am a 25 year old, self made business owner, immigrant, that came to this country really young to build her dream, and SHE’S DOING IT! And I am proud of it, I embrace it every single day, and I will keep doing it, it is my identity and I wouldn’t want it any other way…
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I turn those boring bland brands into a statement that stands out and leaves a mark. Working with me you would switch those dead leads into Sales!
Jump on a consultation call with me, get clarity about your brand and goals, we’ll make a plan of action for your business and start working towards that growth that you want.
The services that The Brand Mob offers are:
-Brand Identity
-Graphic Design
-Website Development
-Marketing Strategy
-Printing Marketing Products & Merch
I am opening my New Client’s Waitlist at the end of October for new Branding & Website Projects, and I am always available for any printing or design orders.
The new website is coming soon with tons of surprises, but I’ll give you the exclusive:
The Brand Mob is launching 3 new memberships soon!
– The Print Cartel
– The Web Mob
– The Godmother Mafia
You’ll have to check out our website to know more about these! But believe me, these are a game changer for any business owner who’s trying to elevate their brand, have more time freedom and convert leads into sales without moving a finger.
What makes you happy?
Something that makes me happy is that I get paid to do what I love doing!
The best part about what I do, in my perspective, is that I can create something out of nothing.
Now, let me explain that…
My clients come to me sometimes with a blank page, where we have to figure out what colors are the ones that represent their business best, we play with those colors and shades until we get to the perfect palette. We look for fonts, make illustrations for their brand assets, create a logo and make a mood-board.
We create a FULL BRAND out of a blank page!
It is amazing to see the whole process, from the beginning to the end, see the final product digitally, then print it and maybe go to a store or an event and see my clients brand out there!
It’s like when you’re a kid and you make a sand castle… You go running saying “Mom, look! I made that!” lol
Thats the feeling I get every single time I create a brand and I see it grow !
Contact Info:
- Website: https://www.thebrandmob.com/
- Instagram: https://www.instagram.com/thebrandmob/
- Facebook: https://www.facebook.com/thebrandmob/
Image Credits
Bhon Media @bohnmedia @thatgirlbhon
