Today we’d like to introduce you to Jennifer Sargeant.
Hi Jennifer, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
We were making great momentum in our debt-free snowball, and we were just about to begin infertility treatment when the pandemic hit. Salary cuts hit our household pretty hard and it meant that we may have to put both our debt-free snowball and our treatment on hold. I felt defeated but wasn’t willing to give up.
So, I brushed myself off and started my freelance business, Digital Sargeant. Taking all of my digital marketing experience from the past 11 years and applying it directly to my new business. Leveraging TikTok has my main stage to promote content, and coupled with classic search engine optimization strategies.
Before I knew it, I not only replaced my missing income but I did a little bit more than that. We were able to continue our debt-free snowball and begin treatment. Fourteen months later, what started as a digital marketing freelance business grew into a small agency that just crossed over the 6-figure milestone. Going through this transformation made me realize that I can help more freelancers grow their businesses using the same strategies I used for Digital Sargeant. I guide freelancers, at all stages of their business journey, through the trenches and help and get them on a path to 6-figures using my processes.
Digital Sargeant continues to work with local businesses and non-profits all over the United States and coaches digital marketing freelancers all over the world.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
By no means was this a smooth road and I do my best to convey that this wasn’t a walk in the park. I was faced with defeat and even depression when I first started. I quickly realized that my mindset was in a very bad space and that if I truly wanted to reach my goals, I need to work on my mental health and my mindset.
I spent a great deal of time, in the beginning, making new mental health and mindset habits which helped me grow my business. I took rest days when needed but I also mastered the art of showing up for myself and for my ideal target audience. This isn’t ‘no sleep’ situation. In fact, my sleep schedule is 100% non-negotiable. Nothing comes between me and my sleep, but I am the most productive person when I am awake and focused. Anyone can do it – they just need the willingness to overcome the struggles.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a local business digital marketing expert. I’ve worked with local businesses all over the US and my number one goal is to increase awareness for their services in the areas they serve. What makes me different is the amount of experience I have working with local businesses at an agency level, c-suite level, and now as an entrepreneur.
I am a patriot at my core and helping local businesses & non-profits thrive makes me proud. Helping local non-profits such as The Hope Center in Clermont reach people in need within the community, local businesses like a Misty Mountain Christmas Tree Farm in Lake County sell out their Christmas Tress in record time makes me proud, and launching a website for BlueWater Docks & Boat Lifts (serving Central Florida) makes me proud. It’s always been about local businesses for me.
What sets me apart in this industry is also what makes it possible for me to help other freelancers. The fact that I’ve worked at an agency, that I have managed more than $1M in ad spent, launched websites from zero and some in different languages, hired teams, & hired vendors means that I can walk freelancers through their seasons of business through my coaching program, Freelance & Financial Freedom Blueprint. Setting them on my path of 6-figures and beyond.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
The most helpful book I read was Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss, The FBIs top hostage negotiator. I knew a lot of negotiations would be on the horizon as I built my business from scratch and I needed to be on my a-game. Mr. Voss’ teachings helped me close deals and scale contracts – in a pandemic. I use his teachings in my freelance coaching program, Freelance & Financial Freedom Blueprint to help other freelancers close deals and scale.
Contact Info:
- Email: Jennifer@digitalsargeant.com
- Website: www.digitalsargeant.com
- Instagram: https://www.instagram.com/digitalsargeant/
- Youtube: https://www.youtube.com/channel/UCpd9LxVBx7R-M70izbb7LPA
- Yelp: https://g.page/digitalsargeant
- Other: https://www.tiktok.com/@digitalsargeant
